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Improved Search Engine Ranking Case Study:
www.sallymalay.com
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The Challenge
Sally Malay Mining Limited
is a nickel sulphide producer from Western Australia that uses its website to communicate
with potential and existing customers, shareholders, employees and other stakeholders.
The company's site had very poor search engine visibility on crucial search terms
relating to the company's business. |
Our Solution
ineedhits conducted a program of keyword analysis, code optimization and site submission
for Sally Malay as part of the popular Business Essentials package.
Keyword Analysis: The first step the ineedhits
team conducted was detailed research of nickel mining related keywords. From this
research the specialist team developed a balanced list of broad and specific keywords.
Broad, high traffic keywords, such as "nickel mining", were included in addition
to highly targeted keyword phrases, such as "nickel sulphide Western Australia".
Code Optimization: The results of the keyword
analysis were then used to develop optimized title, description and keyword tags.
The ineedhits team uploaded the new tags directly to the Sally Malay site, in addition
to checking the site for any code errors, or other non-search engine friendly anomalies.
Submission: Once the Sally Malay site was optimized,
the ineedhits team manually submitted to 15 of the most popular search engines,
including Google, MSN and Yahoo!. In addition, sallymalay.com was automatically
submitted to over 300 other search engines and directories.
The Results
Thanks to the ineedhits' Business Essentials package,
Sally Malay vastly improved their rankings on
Google and Yahoo! within 1 month. This comprehensive method of analysis, optimization
and submission enabled Peter to increase his Yahoo! ranking for "nickel mining"
from over 500th to 8th. On Google, Peter's ranking
for "nickel mining Western Australia" increased 982 places
to 18th. Below are just some of the other great results achieved
within 30 days: |
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Google Results (Ranking)*
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Yahoo! Results (Ranking)*
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Keyword
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Before |
After |
Change |
Before |
After |
Change |
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nickel sulphide |
250 |
17 |
+233 |
500 |
22 |
+478 |
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nickel mining |
1000 |
376 |
+624 |
500 |
8 |
+492 |
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nickel sulphide Australia |
176 |
102 |
+74 |
273 |
16 |
+257 |
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mining company Australia |
1000 |
143 |
+857 |
500 |
399 |
+101 |
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nickel mining Australia |
312 |
38 |
+274 |
230 |
16 |
+214 |
nickel sulphide
Western Australia |
406 |
19 |
+387 |
233 |
5 |
+228 |
mining company
Western Australia |
417 |
15 |
+402 |
500 |
26 |
+474 |
nickel mining
Western Australia |
1000 |
18 |
+982 |
260 |
7 |
+253 |
* Note that for Google, searches were stopped at 1000, and for Yahoo!,
they were stopped at 500. Data current as of 13 May 2005.
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