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  Improved Search Engine Ranking Case Study:
  www.sallymalay.com


Our ranking in Google and Yahoo! vastly improved within 1 month!


The Challenge


Sally Malay Mining Limited is a nickel sulphide producer from Western Australia that uses its website to communicate with potential and existing customers, shareholders, employees and other stakeholders. The company's site had very poor search engine visibility on crucial search terms relating to the company's business.


Our Solution


ineedhits conducted a program of keyword analysis, code optimization and site submission for Sally Malay as part of the popular Business Essentials package.

Keyword Analysis: The first step the ineedhits team conducted was detailed research of nickel mining related keywords. From this research the specialist team developed a balanced list of broad and specific keywords. Broad, high traffic keywords, such as "nickel mining", were included in addition to highly targeted keyword phrases, such as "nickel sulphide Western Australia".

Code Optimization: The results of the keyword analysis were then used to develop optimized title, description and keyword tags. The ineedhits team uploaded the new tags directly to the Sally Malay site, in addition to checking the site for any code errors, or other non-search engine friendly anomalies.

Submission: Once the Sally Malay site was optimized, the ineedhits team manually submitted to 15 of the most popular search engines, including Google, MSN and Yahoo!. In addition, sallymalay.com was automatically submitted to over 300 other search engines and directories.

The Results

Thanks to the ineedhits' Business Essentials package,
Sally Malay vastly improved their rankings on Google and Yahoo! within 1 month. This comprehensive method of analysis, optimization and submission enabled Peter to increase his Yahoo! ranking for "nickel mining" from over 500th to 8th. On Google, Peter's ranking for "nickel mining Western Australia" increased 982 places to 18th. Below are just some of the other great results achieved within 30 days:  


  Google Results (Ranking)*  Yahoo! Results (Ranking)*
  Keyword Before After Change Before After Change
nickel sulphide 250 17 +233 500 22 +478
nickel mining 1000 376 +624 500 8 +492
nickel sulphide Australia 176 102 +74   273 16 +257
mining company Australia 1000 143 +857 500 399 +101
nickel mining Australia 312 38 +274 230 16 +214
nickel sulphide
Western Australia
406 19 +387 233 5 +228
mining company
Western Australia
417 15 +402 500 26 +474
nickel mining
Western Australia
1000 18 +982 260 7 +253

* Note that for Google, searches were stopped at 1000, and for Yahoo!, they were stopped at 500. Data current as of 13 May 2005.
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