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  Search Engine Listing and Ranking Case Study:
  www.rightertrack.com



The Challenge


George Righter operates an online business at www.rightertrack.com selling bar-coding and tracking software and labeling solutions. When George started using ineedhits in 1998, he had virtually no budget for search engine marketing or online advertising. His aim therefore was to establish a presence in search engines on a shoestring budget.

Our Solution


George started by submitting his site to 300+ search engines with Easy Submit for only $2.99/mo. This provided him with a good listing coverage in many global search engines. Once his initial success enabled him to spend some more money on search engine optimization, he added the Keyword Analysis and Code Optimization services. With the help of these services, he moved from simply being listed in search engines to improving his search engine rankings for his most important search phrases and keyword terms. Due to the success of ineedhits' work, he finally decided to subscribe to the ongoing Business Essentials package. This enabled him to concentrate on his business while ineedhits progressively optimized and submitted a new page of his site each month, ensuring that his search engine ranking for a wide range of relevant keywords improved on an ongoing basis.

The Results

"I first used ineedhits.com in 1998, when at that time, I had a tiny budget. I figured I had nothing to lose to try ineedhits.com for $2.99. After a couple of months I found out that I was appearing in the search engines. Then I decided to spend a few more bucks on ineedhits.com website code and keyword analysis. The next thing I know, I'm showing up #1.

Now, thanks to ineedhits.com, my company has grown, and I can afford to utilize the ongoing monthly submission plan. I now also have an account rep who is helping me beef up my marketing campaign, and who responds quickly to any questions I may have.

Even with the increased level of competition, and changes in algorithms, ineedhits.com somehow manages to keep my Web site performing in the top searches. Thank you ineedhits - keep up the good work!"

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