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  Search Engine Traffic Case Study:

The Challenge

Captain Cook Cruises (WA) operates a range of Swan River cruises around Perth, Western Australia which are popular with locals and overseas tourists. With the Internet becoming an increasingly important tool for planning vacations and booking accommodation and tours, good search engine rankings are indispensable for in order to get found by international visitors planning their vacation activities with
the help of the Internet and search engines.

Our Solution

There are a range of search terms that potential customers use to search for cruise operators in Western Australia, and we needed to ensure that all of Captain Cook Cruises' Web pages ranked highly for the most effective keywords. Depending on the page content, ineedhits optimized each page for the most relevant search phrases and keyword terms ineedhits identified by first identifying the most effective keywords with its Keyword Analysis service. Then we ensured error-free code and relevant meta tags with the Code Optimization service, and submitted the website to 300+ search engines and directories using Easy Submit.

The Results

Captain Cook Cruises continues to retain outstanding rankings for their chosen keyword phrase ‘Captain Cook Cruises'. As of May 2004, the website ranked as follows:

  • No. 3 Google ranking (out of 45,500)
  • No. 2 Yahoo ranking (out of 57,400)
  • No. 3 MSN ranking (out of 12,715)
  • No. 2 AltaVista ranking (out of 13,128)
  • No. 2 Lycos ranking (out of 13,206)
  • No. 3 Hotbot ranking (out of 13,250)
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