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Search Engine Traffic Case Study:
www.captaincookcruises.com.au
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The Challenge
Captain Cook Cruises (WA) operates a range of Swan River cruises around Perth, Western
Australia which are popular with locals and overseas tourists. With the Internet
becoming an increasingly important tool for planning vacations and booking accommodation
and tours, good search engine rankings are indispensable for www.captaincookcruises.com.au in order to get found by international
visitors planning their vacation activities with
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the help of the Internet and search engines.
Our Solution
There are a range of search terms that potential customers use to search for cruise
operators in Western Australia, and we needed to ensure that all of Captain Cook
Cruises' Web pages ranked highly for the most effective keywords. Depending on the
page content, ineedhits optimized each page for the most relevant search phrases
and keyword terms ineedhits identified by first identifying the most effective keywords
with its Keyword
Analysis service. Then we ensured error-free code and relevant meta tags
with the
Code Optimization service, and submitted the website to 300+ search engines
and directories using
Easy Submit.
The Results
Captain Cook Cruises continues to retain outstanding rankings for their chosen keyword
phrase ‘Captain Cook Cruises'. As of May 2004, the website ranked as follows:
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No. 3 Google ranking (out of 45,500)
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No. 2 Yahoo ranking (out of 57,400)
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No. 3 MSN ranking (out of 12,715)
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No. 2 AltaVista ranking (out of 13,128)
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No. 2 Lycos ranking (out of 13,206)
- No. 3 Hotbot ranking (out of 13,250)
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