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  Search Engine Ranking Case Study:

The Challenge

Kenneth Arnold is the owner of an online heating and air conditioning parts business. He uses his website to showcase the wide range of heating and air conditioning parts that retails, and offers online purchasing for his entire product range. For Kenneth, generating sales online is critical.

Our Solution

In order to generate more sales, ineedhits’ strategy was to improve the search engine ranking for Kenneth’s most important product keywords on each of his web page. By obtaining a higher search engine ranking for his search terms, Kenneth’s website is being seen by more search engine users, in turn increasing the number of visitors (and potential buyers) to Kenneth’s websites.

The Business Essentials package allowed Kenneth to get on with running his business while we took care of the optimization and submission of his website. As part of the Business Essentials package, the ineedhits SEO Specialists performed a Keyword Analysis and Code Optimization on a new page of Kenneth’s site each month, making sure that each page was optimized for the most suitable search terms and phrases, and submitted each page to the search engines using Easy Submit and the manual Premium Submit.

The Results

The results were nothing less than mind-boggling. With the help of ineedhits, Kenneth was able to increase the number of online sales by a staggering 3000+%. also obtained outstanding search engine rankings as of December 2004:

  • No. 1 Yahoo ranking for "heating parts" (out of 2,710,000)
  • No. 3 MSN ranking for "heating parts" (out of 551,955)
  • No. 4 Google ranking for "hot surface ignitors" (out of 1,730)
Kenneth was also able to snare specific keyword traffic. For example, Kenneth’s product range contains a specific product called "Honeywell smart valve". By submitting each product page, including a page of smart valve products, obtained top ranking on Yahoo! for this specific keyword.

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