Introduction:
Your Guide to Search Engine Marketing

"85% of Internet users use search engines to find suppliers and products."

This guide will take you through the Search Engine Marketing (SEM) process for Web pages. It will cover search engine optimization (SEO), search engine submission, search engine inclusion and paid advertising. Plus, it will briefly highlight a few important conversion factors.

The following areas will be covered, so if you want to jump ahead at any point, simply use the navigation buttons on the right of the screen to find your topics of interest.

Step 1: Understanding Your Website
Step 2: Understanding Search Engines
Step 3: On-Page Search Engine Optimization
Step 4: Off-Page Search Engine Optimization
Step 5: Search Engine Submission
Step 6: Paid Search Advertising
Step 7: ineedhits Search Engine Marketing Services
Step 8: Conversion Tips

Before getting into search engine marketing details, it’s important to understand the Internet (World Wide Web).

The World Wide Web (Internet) consists of billions of websites which are collections of Web pages, containing information, and links to resources throughout the Internet.

Access to Web pages may be accomplished by:

Entering an Internet address (i.e. www.ineedhits.com) into the address field of your browser and retrieving a page directly.
Using links on Web pages to move from one page to another.
Entering a search query, based on keywords or terms, into a search engine to find Web pages on the topic of interest.

Search engines have become the driving force behind navigating through the Internet – just look at the following interesting facts:

"Over 800,000,000 Internet users around the world."

"...more than one in four, or about 33 million adults, use a search engine on a daily basis."

"Google on average received over 250 million searches per day."

"Double Click revealed that 41% of Internet users gained initial brand awareness from search alone - without exposure to logos and graphics."

...and so we begin our guide to Search Engine Marketing.

Go to Step 1: Understanding your Website