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Easy Search Advertising (formerly Easy PPC) - FAQs
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- What is Easy Search Advertising?
- How does Easy Search Advertising Work?
- What search engines can I advertise on with Easy Search Advertising?
- Why should I use Easy Search Advertising and not buy clicks directly from search engines?
- What is the recommended monthly click budget?
- What is a Qualified Visitor?
- What about the ROI - how do I know if Easy Search Advertising is making money for me?
me?
- Can I only geo-target customers in my city?
- How will my ad look?
- What reporting do I receive?
- I don’t like my ad/keywords. How can I change them?
- I don't see my advertisement anywhere
- Can I choose which search engines to have my website displayed on?
- What do the distribution options "search" and "content match" mean?
- Will I receive a constant supply of traffic?
- Can I change my click budget at any time?
- Can I cancel at any time and do I have to pay a Cancellation Fee?
ANSWERS
A: Easy Search Advertising is an easy way to generate guaranteed, qualified traffic for your website with a customized,
professionally managed online advertising campaign. We set up and manage your campaign to effectively drive targeted traffic to your site. You pay a very competitive initial set-up fee and a set daily management fee (charged monthly). In addition, you determine your monthly click budget and pay only for the clicks you receive. All clicks are billed directly by the search engines; ineedhits does not collect any mark-up on click fees (like other search engine marketing agencies do). There is no minimum term, you can cancel Easy Search Advertising at any time.
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A: You only need to provide us with your website address and a few other pieces of information that we need to set up your advertising campaign to suit your needs.
Then, we will assign an account manager who will do the following
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Create professional text ads including title and description for your website.
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Select the keywords that will drive qualified traffic to your website.
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Set up your advertising campaigns at Google and Yahoo!. This includes entering your keywords and advertisements, creating a bidding strategy and implementing all relevant account and budget settings.
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Monitor, adjust and optimize your campaign on an ongoing basis so that you receive guaranteed, qualified traffic up to your set monthly click budget.
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You will receive monthly performance and activity reports so that you can monitor the success of your campaign. We will implement changes that you wish to make, but in general all you need to do is sit back and watch the traffic come in!
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A: With Easy Search Advertising, you can choose to advertise on Google and/or Yahoo!. These two search engines combined have a reach of over 95% of all Internet users, and are known to offer the highest quality advertising traffic. While advertising in other search engines can be a useful extension of your search marketing, your advertising presence in Google and Yahoo! enables you to connect with a large, high quality audience.
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A: Running a successful advertising campaign requires expertise and experience. Ad creation, keyword selection and account setup on different search engines is complicated and time consuming and often requires training to learn, as well as continuous click price monitoring. This could waste over 10 hours of your time per month, which is time that you could spend on your customers. With its low setup and account management fees, and because you only pay for the clicks what the search engines charge you (as per your specified monthly budget and without any agency mark-ups from ineedhits), Easy Search Advertising is an easy, economical solution. Benefit from professional campaign management and use your own time most efficiently on other business tasks!
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A: We recommend a minimum click budget of $50 per search engine. So if you want
to advertise on both Google and Yahoo!, we recommend a monthly click budget of $100.
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A: A qualified visitor is an Internet user who is directed to your site during his or her search for a subject matter included on your website. Since this user has been actively looking for information about your products or services and in this regard is "pre-qualified" as a potential prospect, it is more likely that such a visitor will convert to a paying customer.
With Easy Search Advertising, we ensure you receive qualified visitors by selecting appropriate keywords (or search terms) for which your text ad will be displayed. So your ad will only be displayed if search engine users are looking for topics directly related to your site. In Google, you can also target specific local areas. This means your ads will only appear for customers searching within the area you have selected. This is particularly useful for small businesses which have a very localized customer base. Geo-targeting helps ensure your traffic is not only targeted by specific, relevant keywords, but by geographic location as well.
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A: Easy Search Advertising ensures that you receive highly targeted, qualified traffic. You will
receive reports explaining how many clicks you received from which search engine
for which search terms. Remember that once a visitor has reached your website you
need to ensure that visitors will convert into paying customers by offering a user-friendly
and professional website. You can monitor visitor activity on your website with
the help of a web statistics program. We strongly recommend that you use a web statistics
program that allows you to monitor sales by traffic source. If you do this, you
can compare the revenue you generated from your pay-per-click campaign with the
costs of your campaign and calculate your ROI (return on investment). Contact our
Customer Service team if you'd like
further advice on ROI measurement and web statistics programs!
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Q: Can I only geo-target customers in my city?
A: In Google, you have the option of geo-targeting in your city, county/state or nationwide. You can even specify your business opening hours, so that your ads are shown in those times, to only receive queries when you are open to take them! Yahoo! does not offer any geo-targeting options at this point in time.
Please fill in your options in the geo-targeting field of the order fulfillment
page.
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A: As part of Easy Search Advertising, we will submit your advertisement to the search engines
Google and/or Yahoo!. To see an example of how your advertisement will look like,
please click here. The ads on the right
hand side of search engine results pages are in the sponsored links area and this
is where your site's advertisement will also appear.
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A: Within 10 days of your order, you will receive a report which will give you the
details of your advertisement text for the search engines, the keywords for which
you will be found, and other relevant campaign details. From then on, you will receive
a regular monthly report with detailed information about the amount of clicks you
received for your keywords and the campaign optimization and maintenance work that
was completed during the month.
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A: Please note that an experienced account manager has selected these on your behalf
and even though changes are not recommended, these details can be updated on your
behalf. You can do this by emailing query@ineedhits.com
at any time.
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A: Your ads will be displayed as long as your monthly click budget has not been
reached. You may want to try searching for some of the longer keyword phrases which
have been selected by your account manager on Google/Yahoo at various times of the
day to see this. If you have specified that your campaign should be geo-targeted
to a particular region, you will only see the ads if you are searching from within
this specified geo-targeted region.
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A: For best results, we recommend that you advertise on both Google and Yahoo!.
If you wish, you can select only one of these search engines to display your ads.
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A: "Search" means that your ads will only be shown on the search engine results pages of Google and/or Yahoo!. "Content Match" means that your ads will also be displayed throughout the network of publisher sites affiliated with these search engines. While content match increases your reach, the quality of traffic may also be lower than that of search traffic. We recommend starting your advertising campaign with the "search only" option.
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A: Easy Search Advertising will endeavor to deliver an even flow of advertising traffic up to your specified budget limit throughout the month. We will not exceed your set click budget.
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A: Yes. Since you specify a monthly budget we recommend that you do not change your
budget more than once a month.
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A: You may cancel at any time and there are no cancellation fees. Already paid account
fees are non-refundable, any unused click balances will be used up.
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