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Easy Search Advertising (formerly Easy PPC) - FAQs
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- What is Easy Search Advertising?
- How does Easy Search Advertising Work?
- What search engines can I advertise on with Easy Search Advertising?
- Why should I use Easy Search Advertising and not buy clicks directly from search engines?
- What is the recommended monthly click budget?
- What is a Qualified Visitor?
- What about the ROI - how do I know if Easy Search Advertising is making money for me?
- How can I geographically target my ad?
- How will my ad look?
- What reporting do I receive?
- How can I change my ad/keywords?
- I would like a higher position in the search engine results pages from my campaign. How do I do this?
- Why can't I see my advertisement
- Can you send me an invoice for ineedhits or Google/Yahoo! payments?
- Why aren't I receiving any traffic from the Easy Search Advertising Program?
- What do the distribution options "search" and "content match" mean?
- Will I receive a constant supply of traffic?
- Can I change my click budget at any time?
- Why am I being billed separately by ineedhits and Google/Yahoo! from the Easy Search Advertising program?
- Can I cancel at any time and do I have to pay a Cancellation Fee?
- What is the Lead Generator web page?
- Does the Lead Generator web page cost me extra?
- Where can I find the leads generated from the Lead Generator web page?
- Can I keep and/or use the lead generator page after I cancel my Easy Search Advertising service?
ANSWERS
A: Easy Search Advertising is an easy way to generate more sales and
leads for your business. It generated guaranteed, qualified search engine traffic with a customized, professionally managed
online advertising campaign and coupled with a FREE Lead Generator web page – it’s the best way to grow your business through
online marketing.
We set up and manage your campaign to effectively drive targeted traffic to your business. The free Lead Generator web page
helps ensure you get the most leads for your advertising spend.
You pay a very competitive initial set-up fee and a set monthly management fee. In addition, you determine your monthly
visitor budget and pay only for the visitors you receive. All clicks are billed directly by the search engines; ineedhits
does not charge any commissions or margins on click fees (like other search engine marketing agencies do).
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A: You only need to provide us with a website address and a few other relevant details that we need to set up your
advertising campaign to suit your needs and your free conversion optimized landing page. Then, we will assign an
Google qualified advertising professional who will do the following:
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Create professional text ads including title and description for your website.
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Select the keywords that will drive qualified traffic to your website.
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Set up your advertising campaigns at Google and Yahoo!. This includes entering your keywords and advertisements, creating a bidding strategy and implementing all relevant account and budget settings.
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Monitor, adjust and optimize your campaign on an ongoing basis so that you receive guaranteed, qualified traffic up to your set monthly click budget.
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You will receive monthly performance and activity reports so that you can monitor the success of your campaign. We will implement changes that you wish to make, but in general all you need to do is sit back and watch the traffic come in!
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A: With Easy Search Advertising, you can choose to advertise on Google and/or Yahoo!. These two search engines combined have a reach of over 95% of all Internet users, and are known to offer the highest quality advertising traffic. While advertising in other search engines can be a useful extension of your search marketing, your advertising presence in Google and Yahoo! enables you to connect with a large, high quality audience.
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A: Running a successful advertising campaign requires expertise and experience. Ad creation, keyword selection and account setup on different search engines is complicated and time consuming and often requires training to learn, as well as continuous click price monitoring. This could waste over 10 hours of your time per month, which is time that you could spend on your customers. With its low setup and account management fees, and because you only pay for the clicks what the search engines charge you (as per your specified monthly budget and without any agency mark-ups from ineedhits), Easy Search Advertising is an easy, economical solution. Benefit from professional campaign management and use your own time most efficiently on other business tasks!
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A: We recommend a minimum click budget of $90 per search engine. So if you want
to advertise on both Google and Yahoo!, we recommend a minimum monthly click budget of $180.
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A: A qualified visitor is an Internet user who is directed to your site or the conversion optimized landing page we
provide during his or her search for a subject matter related to your business. Since this user has been actively
looking for information about your products or services and in this regard is "pre-qualified" as a potential prospect,
it is more likely that such a visitor will convert to a paying customer.
With Easy Search Advertising, we ensure you receive qualified visitors by selecting appropriate keywords (or search terms)
for which your text ad will be displayed. So your ad will only be displayed if search engine users are looking for topics
directly related to your site.
In Google, you can also target specific local areas. This means your ads will only appear for customers searching
within the area you have selected. This is particularly useful for small businesses which have a very localized
customer base. Geo-targeting helps ensure your traffic is not only targeted by specific, relevant keywords, but by
geographic location as well.
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A: Easy Search Advertising ensures that you receive highly targeted, qualified traffic, and the free Lead Generator
web page – helps you turn more of these visitors into leads/sales.
You will receive fortnightly reports explaining how many visitors you received from which search engine for which search terms.
We provide the Lead Generator web page to help increase your conversions which improves your ROI. The Conversion Maximizer
service also offers detailed lead reporting so you can track exactly how many leads are generated –
making ROI calculations easy.
If you choose to use your own site, remember that once a visitor has reached your website you need to ensure that
visitors will convert into paying customers by offering a user-friendly and professional experience.
You can monitor visitor activity on your website with the help of a web statistics program. We strongly recommend
that you use a web statistics program that allows you to monitor sales by traffic source. If you do this, you can
compare the revenue you generated from your pay-per-click campaign with the costs of your campaign and calculate
your ROI (return on investment). Contact our Customer Service team if you'd like
further advice on ROI measurement and web statistics programs!
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Q: How can I geographically target my ad?
A: In Google, you have the option of geo-targeting in your city, county/state or nationwide. You can even specify your
business opening hours, so that your ads are shown in those times, to only receive queries when you are open to take
them! Yahoo! does not offer any geo-targeting options at this point in time.
Please fill in your options in the geo-targeting field of the order fulfilment page.
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A: As part of Easy Search Advertising, we will submit your advertisement to the search engines Google and/or Yahoo!.
The ads on the right hand side of search engine results pages are in the sponsored links area and this is where
your site's advertisement will also appear.
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A: Within 10 days of your order, you will receive a report which will give you the details of your advertisement text
for the search engines, the keywords for which you will be found, and other relevant campaign details. From then
on, you will receive a regular fortnightly email report which is also available in your personal account area. This
report provides you with detailed information about the amount of clicks you received for your keywords and the
campaign optimization and maintenance work that was completed during the month.
If you use the free Lead Generator web page with your campaign, your leads will not only be emailed to you, but
also kept securely in your account for easy access.
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A: Please note that an experienced account manager has selected these on your behalf
and even though changes are not recommended, these details can be updated on your
behalf. You can do this by emailing query@ineedhits.com
at any time.
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A: Pay-Per-Click advertising will not get you in a higher position in search engine results pages. Pay-Per-Click
advertisements appear on the right hand side and sometimes at the very top under the "Sponsored Links" section in a
Google? Yahoo! search.
If you would like to appear in a top position for your campaign then please contact your Easy Search Advertising Account
Manager.
If you are interested in increasing your search engine results and appear in Google's left hand side results please check out
our Professional Optimization Package.
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A: Your ads will be displayed as long as your monthly click budget has not been reached.
You may want to try searching for some of the longer keyword phrases which have been selected by your account manager.
If you have specified that your campaign should be geo-targeted to a particular region, you will only see the ads if you are
searching from within this specified geo-targeted region.
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A: You can access all you ineedhits invoices by login into your account and clicking on the "Order History" tab
in your Account Toolbox.
If you would like your Easy Search Advertising invoices from Google/ Yahoo! then please contact your
Easy Search Advertising Account Manager and they will provide this to you.
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A: Rest assured that you are receiving highly qualified visitors and targeted traffic to your website.
Every fortnight you will receive an Easy Search Advertising report displaying the amount of clicks you
received and the keywords that delivered these clicks.
If you are not tracking your clicks we recommend using Google's free analytics program, Google Analytics.
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A: "Search" means that your ads will only be shown on the search engine results pages of Google and/or Yahoo!.
"Content Match" means that your ads will also be displayed throughout the network of publisher sites affiliated with these search engines.
While content match increases your reach, the quality of traffic may also be lower than that of search traffic. We recommend starting your advertising campaign with the "search only" option.
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A: Easy Search Advertising will endeavour to deliver an even flow of advertising traffic up to your specified budget limit throughout the month. We will not exceed your set click budget.
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A: Yes. Since you specify a monthly budget we recommend that you do not change your budget more than once a month.
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A: ineedhits will bill you only for the initial setup and management of your Easy Search Advertising service and
clicks are billed directly by the search engine. This means that ineedhits make no margin on these clicks and all
your click budget is spent on receiving highly targeted traffic to your website.
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A: You may cancel at any time and there are no cancellation fees. Already paid account fees are non-refundable, any unused click balances will be used up.
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A: The Lead Generator web page is a free web page tailored to your business and carefully designed to drive better
sales results for your advertising.
The Lead Generator web page employs best practice landing page guidelines to ensure more of your
visitors become leads for your business.
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A: The Lead Generator web page is included in the Easy Search Advertising service at no extra cost. The service also covers the monthly hosting and lead reporting of the web pages.
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A: The leads produced via your Lead Generator web page are emailed to your ineedhits account email address and also stored in the “leads” section of your personal account area on your website. Simply login to access all the leads generated by the service.
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A: The Lead Generator web page is only available to you while your Easy Search Advertising service is active. Once your service is cancelled, the web page is removed from the web.
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