Pay-Per-Click Search Advertising – Do You Really Need It? |
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The short answer is yes. Nothing else guarantees you your desired search engine exposure and traffic. Pay-per-click advertising is just as important as organic search engine optimization. While search engine optimization works towards improving your ranking and your "free" organic search traffic, there are no guarantees. With pay-per-click advertising, you can get any amount of traffic and first page search engine exposure. Your budget determines how many visitors you receive. And with traffic costs starting for as little as $0.10 per visitor - it's cheaper than most of your other advertising options.
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