|Greetings from Google Maps!
Everyday,people search on Google Maps for businesses in specific areas. And now that you've signed up for a
Google Maps listing, these potential customers can find you too.
Here's how to activate your listing:
Your Business - ineedhits
Unit 1 / 1 Company Lane
City, Country, ZIP Code
Step 1: Go to http://google.com/local/add
Step 2: Enter your Google Account ID and password.
Google Account ID: email@example.com
Step 3: Click sign in to access the Local Business Center.
Step 4: Enter your PIN besides the appropriate listing and click Go.
|PIN: || This is Your Google Pin.
We'll display your listing on Google Maps in about 6 weeks; you can check it's status by
returning to the Local Business Center. If you've received this mail in error, please send the address, PIN and Google
Account ID listed above to firstname.lastname@example.org. We'll also be happy to answer any questions that you might have.
Welcome to Google Maps
The Google Maps Team
A - H I - P
Q - Z
Algorithm: Rules which a search engine uses to rank listings in its index.
Algorithms are kept secret by search engines to protect themselves from people who
want to gain an unfair advantage in ranking. Search engine algorithms evolve constantly
and especially Google is knows to regularly roll out significant algorithm changes
that can temporarily or permanently impact on a site’s search engine ranking.
Backlinks: Also see
Inbound Links. Incoming links to a website, which are used as a kind of
voting system by search engine algorithms to determine the importance and relevance
of a website. More backlinks are better than fewer backlinks, but the quality of
backlinks (i.e., how important is the site the link originates on) has more influence
on rankings than the number of backlinks.
Click-Through-Rate (CTR): The number of clicks on a link compared to the
number of people who see the link. A measure to assess the effectiveness of online
marketing like banner advertising, emails or search advertising. Example: A newsletter
is viewed by 100 people, and 8 of them click on links contained in the newsletter.
This equates to a click-through-rate of 8%.
Conversion Rate: The number of positive outcomes (such as sales) a site receives
divided by the amount of visitors to a site, expressed as a percentage value. Example:
A website gets 200 visits per day and generates 4 paid sales, resulting in a daily
conversion rate of 2%.
Cost Per Click (CPC): An agreed fee paid by the advertiser to the site which
displays their link, for each click someone makes on the link leading to their website.
Crawler: Also known as a spider or robot, a program
which automatically fetches web pages and adds them to a search engine’s index.
Directory: A type of search engine where humans are responsible for the review
of websites, rather than by automated crawling of the web. Websites are usually
reviewed, summarized and placed in an appropriate category. DMOZ is an example of
a major directory and
Complete Online Directory is an example of a general smaller directory.
Doorway Page: A web page which itself does not deliver much information to
those viewing it, but rather aims to rank well for a specific term and often for
a certain search engine. A website may have several door pages created for different
search terms and search engines with all of them linking to the same end page. Most
search engines have guidelines against doorway pages as they are seen as a form
Geo-Targeting: Also called geographical targeting. A term mainly used in
paid search advertising where it describes advertising being displayed only to users
from a chosen geographical region (country, state, zip code, radius). Geo-targeting
aims to increase the relevance and thus effectiveness of advertising (as measured
for example in click-through or conversion rates).
Google Maps: Google Maps is a free online map service. It offers a draggable
map of the entire world and is a business locator for the U.S, Germany, Australia,
Canada, China, Spain, France, Italy, Japan, Netherlands and UK.
Google PIN: A unique number made up of 5 digits that is used to activate
your business listing in Google Maps. .
Hit: A request for a file located on a web server. Since a web page can contain
many different elements, e.g. graphic images, many hits can be recorded when a user
visits a single page. For example, a HTLM page containing five images would record
six hits – five individual hits for the five images and one for the HTML file.