A - H I - P Q - Z
Rank: Rank is a certain position where your website gets displayed in search
engine results for a particular search term. As a rule of thumb, the higher a web
page ranks in search engine results, the more search engine users it gets exposed
to and the more people will click on the result.
Results Page: When a user conducts a search, the page that is displayed,
is called the results page. Sometimes it may be called SERPs, which stands for "search
engine results page."
Source: Webmaster World Forums
Return on Investment (ROI): A measure of the amount of money lost or earned
on an investment compared to the amount of money invested. Normally expressed as a
percentage. Example: If you spend $1,000 on a pay-per-click campaign and generate
$1,450 in revenue from this campaign, your ROI would be 45%.
Robot: see Crawler.
Robots.txt: A file used to keep certain web pages from being indexed by search
Search Engine: A search engine is best described as a database of websites
users can search using search terms. Every search engine has its own algorithm which
defines how the results are displayed. The aim is to display the most relevant pages
for a given search term at the top of the search results.
Search Engine Marketing (SEM): The act of marketing a website via search
engines, whether this be improving rank in organic listings, purchasing paid listings
or a combination of these and other search engine-related activities. Source: SEMPO
Search Engine Optimization (SEO): Search engine optimization is both a science
and an art ensuring that a website appears higher on a search engine results page
for relevant search terms. This is achieved by altering a number of factors both
on and off the page to take advantage of the way that a search engine works.
SEO is an overwhelming task for most of people and that’s why ineedhits.com offers
a range of SEO services, which you can find in the
optimization section of ineedhits.com site.
Search Engine Spamming: The attempt to achieve high search engine rankings
through organic search engine optimization methods that are in breach of best
practice optimization guidelines as laid out by the search engines’ webmaster
guidelines or that are regarded as detrimental to the search engines’ efforts to
deliver relevant and high quality search results.
Search Terms: The words or phrases used by people when performing searches
in search engines. Also called keywords, query terms or query.
SEMPO: Search Engine Marketing Professional Organization. SEMPO is a not-for-profit
professional association of the search engine marketing industry that aims to increase the
awareness and promote the value of search engine marketing worldwide. ineedhits is a SEMPO member.
SERPs: Short for “search engine results pages”.
Spider: See Crawler.
Submission: Submission is the process of submitting URL(s) to search engines.
It is important to note that unless you purchase paid inclusion, submission does
not guarantee that your URL will be included in a search engine’s index.
Have you submitted your website to search engines? If not, ineedhits.com do it for
you. Save precious time with the Easy Submit
one-stop submission service.
Traffic: The number of visits to a website. Normally counts the number of unique
visitors to a website within a specified time period.
Trusted Feed: Trusted feed is a form of paid inclusion which uses bulk a
XML feed to directly send website content to search engines for indexing. The feed
can be optimized so that your website can take advantage better rankings and therefore
more traffic. The popular choice for trusted feed service is Search Submit Pro.
Unique Visitor: A single individual visiting a website. If the same person
visits a website more than once within a specified time period, he/she will still
only be counted as one unique visitor.