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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

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Tuesday, July 10

Yahoo! and eBay present the 'eBay Toolbar'

Fans of eBay and Yahoo! will be delighted with the release of a new eBay Toolbar, featuring Yahoo!
Offering 'essential' features such as the Account Guard and My eBay, the toolbar also enables users search functionality to find items in eBay.com, eBay Express, eBay Motors, Half.com and more. The most popular Yahoo! features such as Yahoo! Mail, Search Web and My Yahoo! round out the offerings of the toolbar. Devoted eBay users will find this free tool an exciting way to keep and eye on the latest buying and selling activities on their favourite items, while offering powerful web search capabilities!

It will be interesting to see whether the eBay Toolbar is simply a natural development in the relationship between eBay and Yahoo!, or whether eBay are deliberately slighting Google, after their recent 'quarrels'. eBay advertising on Google is worth as much as 25 million dollars per quarter - money that Yahoo! would be eager to receive, should eBay ever choose to send Google a 'stronger' message!

Labels: ebay, Free Tools, Google, Yahoo

Tuesday, June 19

Google Vs. eBay - It's War!

Internet auction site eBay has decided to pull all their US search ads from Google, a shocking move by one of the company's largest AdWords clients. The move is a response to Google's planned disruption of 'eBay Live' an annual event for eBay sellers.

The partnership between Google and eBay has been on the rocks since the launch of Google Checkout, an online payment system that directly competes with eBay's PayPal. Tensions reached boiling point early last week when Google planned a "Let Freedom Ring" party on the same day as eBay Live, the premier annual event for eBay sellers. Reporters are calling the Google party a 'guerilla marketing tactic' aimed at building support to encourage eBay to make Google Checkout available.

However, the unusual move by Google backfired when eBay decided to pull all their search ads from Google's US search engine. eBay is one of Google's largest AdWords clients bidding on thousands of words such as 'ipod', 'shoes' 'dvd' and more. The timing of the move has left many wondering if this is the end for the Google eBay partnership, but eBay spokesperson Catherine England says this is simply not the case,

"The reality is, this is something we do all the time. We always experiment with our marketing mix on eBay. We turned off our advertising through AdWords to see how it affects that."

Google apologized by canceling the event last Wednesday, from the Google checkout blog:

"After speaking with officials at eBay, we at Google agreed that it was better for us not to feature this event during the eBay Live conference."

While Google's aggressive marketing may have ruffled a few feathers at eBay, I expect the auction giant to resume ads on Google shortly. After all, it's a mutually beneficial relationship for both companies. Google gets the money while eBay gets a lot of traffic.

Labels: ebay, Google, Google AdSense

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