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Friday, May 30

Another Yahoo! Search Algorithm Update

Yahoo! have just applied another update to their search ranking algorithm which will see changes in the Yahoo SERPS (search engine results pages). This update is the latest in a string of recent ranking algorithm tweaks with the previous update just over a month ago.

As per usual, the process does take some time, which will shuffle around some of the pages in the Yahoo! index. From the Yahoo blog:

"We'll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index."
Algorithm updates are especially important for webmasters because it gives a chance for any SEO efforts to be picked up and translated into ranking improvements.

Some comments in the Yahoo post indicate that the update may have changed the reliance on social sites and keywords in the URL, however I have not been able to confirm this. Below is the response from some users:

"The update had apparently begun. There appears to be less reliance on social sites in the SERPs than in the previous updates."

"There also appears to be even more reliance on the search term in the URL as well from my observations. Any one else noticed this?"

If you're still finding it tough to get included in Yahoo! using the standard free submission service, why not try our Y-Boost service which guarantees inclusion in only 7 days - or your money back!

Labels: Yahoo


Posted by Matthew Elshaw at 4:50 AM GMT | View Post | 0 Comments

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Tuesday, May 13

Why Google Would Love to Expand with Yahoo!

You may recall the recent partnership between Google and Yahoo!, which saw Yahoo! serving Google paid search ads alongside its own for a period of 2 weeks. The two week trial has now been called a "brilliant test" by Google, who would happily expand the advertising partnership in an effort to prevent Microsoft from renewing their bid.

By making sure Yahoo! does well, Google are effectively preventing the company from falling into the hands of Microsoft, who is eager to join with Yahoo! to seriously compete with Google.

"We were a big partner of Yahoo a few years ago," co-founder Sergey Brin said. "It's great to be working with them again." Google CEO Eric Schmidt also remarked, "We have had a brilliant test which was two weeks long."

All these comments are a strong indication from Google that they would love to further expand the advertising deal and contribute to Yahoo!'s success.

Aside from assisting Yahoo!'s success, the deal also worked out well for Google in another way, with Microsoft CEO Steve Ballmer commenting that the Google test was one of his reasons for terminating negotiations with Yahoo!:

"In our view, such an arrangement with the dominant search provider would make an acquisition of Yahoo! undesirable to us."

All this means for Google, is that by perusing a long term deal with Yahoo! - they would go a long way towards blocking any further negotiations between Yahoo! and Microsoft.

Labels: Google, Yahoo


Posted by Matthew Elshaw at 2:02 AM GMT | View Post | 0 Comments

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Tuesday, April 22

Yahoo! Updates Search Ranking Algorithm

Yahoo! have released another "weather report" on the Yahoo! search blog to say they are currently updating their crawling, indexing and ranking algorithm. This follows a string of recent updates with the previous change being only last month.

The changes will be rolled out over the next couple of days so during this time there may be some movement in the Yahoo! SERPs (search engine result pages). Webmasters should continue to check their pages over the coming week to see how the update has impacted their rankings.

Also, it should be noted that this update will only affect organic rankings. Your sponsored ads, directory and other Yahoo! listings will remain unchanged.

If your site isn't performing as strongly as you'd like in Yahoo!, there is a handy tool which can help to diagnose some of these problems. Navigate to Yahoo! site explorer and enter the URL you would like to explore.

Here you can see all current pages indexed by Yahoo! as well as how many backlinks these pages have. If you verify your site you can also get access to some more features including the ability to upload an XML sitemap.

Another good idea to improve your ranking is to try professional optimization services like our basic optimization package. Its combination of on-page meta tag optimization and link building has been designed to improve your ranking on Google, Yahoo and MSN. Best of all, its currently on sale for only $47.99.

If you'd like to share your thoughts on this update with other users, simply leave a comment below - we'd love to know what you think.

Labels: Yahoo


Posted by Matthew Elshaw at 2:29 AM GMT | View Post | 0 Comments

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Monday, April 14

Yahoo! Removes Minimum Bid on Keywords

In late February, Yahoo! announced they will be removing the minimum $0.10 bid price for keywords in their Sponsored Search program. It has taken a while but these changes are going to start next week and will be gradually rolled out.

This brings the keyword auction model in line with Google who have no set minimum amount for their keywords and price them based on quality and popularity.

In case you missed the Yahoo! post, the minimum bid prices will now be determined by two factors, quality and value.

Quality - High quality ads get clicked on more often and indicate that searchers are finding what they are looking for. Yahoo! tries to reward high quality ads with higher rankings, and now, lower minimum bids.

Value - Value can be determined by a number of factors including popularity and what others are willing to pay for a certain keyword. The more popular keywords will generally attract a higher minimum bid.

While the removal of minimum bid prices sounds like a good thing to most advertisers, it may result in some keywords becoming more popular and increasing their minimum bid. Those participating in the Yahoo! program should keep a close eye on their keywords over the coming week to ensure they all remain active.

If you're looking to get active in the Yahoo! sponsored search program but don't know where to start, then why not try Easy Search Advertising. You'll have your campaign fully managed by an experienced professional, who is always on top of the latest news and developments relating to your search marketing program.

Labels: Yahoo


Posted by Matthew Elshaw at 6:18 AM GMT | View Post | 0 Comments

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Tuesday, April 8

Microsoft Loses Patience with Yahoo!, Issues Stern Letter

Microsoft have just released a letter to the Yahoo! Board of directors, telling them to either agree to the acquisition or get ready to face a proxy fight. The letter is a written ultimatum to the company to respond to their offer, after many weeks of inactivity.

A full copy of the letter is below:

April 5, 2008
Board of Directors
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

Dear Members of the Board:

It has now been more than two months since we made our proposal to acquire Yahoo! at a 62% premium to its closing price on January 31, 2008, the day prior to our announcement. Our goal in making such a generous offer was to create the basis for a speedy and ultimately friendly transaction. Despite this, the pace of the last two months has been anything but speedy.

While there has been some limited interaction between management of our two companies, there has been no meaningful negotiation to conclude an agreement. We understand that you have been meeting to consider and assess your alternatives, including alternative transactions with others in the industry, but we've seen no indication that you have authorized Yahoo! management to negotiate with Microsoft. This is despite the fact that our proposal is the only alternative put forward that offers your shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.

During these two months of inactivity, the Internet has continued to march on, while the public equity markets and overall economic conditions have weakened considerably, both in general and for other Internet-focused companies in particular. At the same time, public indicators suggest that Yahoo!'s search and page view shares have declined. Finally, you have adopted new plans at the company that have made any change of control more costly.

By any fair measure, the large premium we offered in January is even more significant today. We believe that the majority of your shareholders share this assessment, even after reviewing your public disclosures relating to your future prospects.

Given these developments, we believe now is the time for our respective companies to authorize teams to sit down and negotiate a definitive agreement on a combination of our companies that will deliver superior value to our respective shareholders, creating a more efficient and competitive company that will provide greater value and service to our customers. If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors for the Yahoo! board. The substantial premium reflected in our initial proposal anticipated a friendly transaction with you. If we are forced to take an offer directly to your shareholders, that action will have an undesirable impact on the value of your company from our perspective which will be reflected in the terms of our proposal.

It is unfortunate that by choosing not to enter into substantive negotiations with us, you have failed to give due consideration to a transaction that has tremendous benefits for Yahoo!'s shareholders and employees. We think it is critically important not to let this window of opportunity pass.


Sincerely,

Steven A. Ballmer
Chief Executive Office
Microsoft Corp.

This letter makes it clear that Microsoft still has a strong desire to acquire the company, but are holding firm on their 40 billion dollar offer. Yahoo! must now issue a response to the claims their business is going poorly, which apparently will be coming later today.

I think it would be in the best interest of each company to work together on this, rather than firing shots through the media. Popular Techcrunch blogger Michael Arrington has gone on the record to say he thinks a deal will be announced in the next 12 days. What do you think?

Update: Yahoo! have now issued a reply to the Microsoft letter saying they are not opposed to the deal, but think the current offer is not enough. Read the press release here.

Labels: Microsoft, Yahoo


Posted by Matthew Elshaw at 2:00 AM GMT | View Post | 0 Comments

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Tuesday, March 18

Microsoft & Yahoo! Meet to Discuss Future

Yahoo! may have begun to accept the probability of a Microsoft merger by holding talks with the company late last week. As reported by the Wall Street Journal and C-Net, the companies met last Monday to discuss Microsoft's takeover offer for the company.

The meeting was a breakthrough in discussions between the two companies who have been in a stalemate following Yahoo's rejection of the offer last month. Microsoft's $44.6 billion dollar offer represented a 62% premium on Yahoo! shares at the time but was rejected by Yahoo! because the offer "substantially undervalued the company".

According to the Wall Street Journal, the meeting was designed to allow Microsoft to present their vision for the company and Yahoo! members simply listened. No bankers attended the meeting and it is not clear whether the CEO's of each company were present.

Either way, the meeting represents a positive step in the relationship between the two companies. It's also a smart move by Yahoo, who need to fulfill their investor obligations to seriously consider the offer. Only time will tell the outcome here but the signs look good for Microsoft.

Labels: Microsoft, Yahoo


Posted by Matthew Elshaw at 12:14 AM GMT | View Post | 0 Comments

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Monday, March 10

Yahoo! Search Update Underway

Yahoo! have released an update to their search engine algorithm which determines the indexing, crawling and ranking of websites in search engine results (SERPS). The update is expected to show some drops and spikes in crawl traffic over the next week.

Reactions from the public have been mixed with webmasters speculating on changes to the algorithm:
"I'm from Australia but have a .com Domain. Before the changes our keywords were all in the top 10 for Yahoo.com.au (Australia only). Now not even in the top 1000. It appears that Yahoo give a strong weighting to the country domain"
"Overall it is positive. Again, there is a balanced representation of small to medium verse large sites and companies being returned on the SERPs when doing searches."
"Seems anchor text plays a bigger role...Just a thought...."
Algorithm updates are periodically applied by search engines to help improve the quality of search results and implement user suggestions. Yahoo! has a neat suggestion board that lets webmasters comment on the search process and post ideas of how to improve it.

I personally haven't seen a great deal of changes with our URLs, but if you've noticed something, let us know via our blog comments.

Labels: Yahoo


Posted by Matthew Elshaw at 4:37 AM GMT | View Post | 0 Comments

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Tuesday, February 19

Poor More Likely to use Yahoo!, Rich use Google

Hitwise have released some data comparing various socio-economic factors from users of Google and Yahoo!. The research shows a younger, less affluent group of searchers use Yahoo!, while the richer, older audience prefers Google.

The graph demonstrates the strengths and weaknesses of the two search engines with the Y axis representing Yahoo! and the X axis representing Google. The top left hand box represents unique strengths for Yahoo! search, and vice-versa. The bigger the bubble, the more likely this group has spent $500 online.



As you can see, Google's relative strengths (bottom right) indicate that those from "affluent suburbia" are most likely to be using Google, and there is a good chance they have spent over $500 online. This is in stark contrast to Yahoo!'s strengths of "struggling societies" and "blue collar backbone".

While this data isn't exclusive, it does give an interesting insight into the user base of both search engines. Small business owners should consider this type of demographic research when choosing which platforms to run their paid search campaigns. For example, advertisers targeting a younger audience may want to reconsider their choice of search engine and give Yahoo! a try.

Labels: Google, Yahoo


Posted by Matthew Elshaw at 12:01 AM GMT | View Post | 2 Comments

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Tuesday, January 29

Yahoo! Feeling the Pinch - Mass Layoffs Expected

The New York Times is reporting Yahoo!'s plan to layoff hundreds of employees in an effort to revive the company. According to the report, the mass layoffs are expected to increase profitability, improve its deflated stock price and narrow the company's focus on core objectives.

Yahoo!'s large workforce of about 14,000 are expected to receive the news during a conference call today after it reports fourth quarter results, according to the NYT.

Company spokeswoman Dianna Wong declined to comment specifically on which areas of the company will be cut, but issued the following statement:

"Yahoo plans to invest in some areas, reduce emphasis in others, and eliminate some areas of the business that don't support the company's priorities. Yahoo continues to attract and hire talent against the company's key initiatives to create long-term stockholder value."
The last major layoffs at Yahoo! were in 2001, where roughly 13% of their workforce was cut. Similar to today's expected layoffs, 2001 was a time of major restructuring in the company who re-aligned their 44 business units down to just 6.

In my opinion, small business owners should expect to hear news from Yahoo! regarding the changes in the company's direction. Some services may be cut, new ones could be announced - I guess we will have to wait and see.

Labels: Yahoo


Posted by Matthew Elshaw at 4:13 AM GMT | View Post | 1 Comments

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Tuesday, September 25

Yahoo! Enhances Search Suggestions with New Search Assist

Yahoo! is testing a new feature on their search engine called 'Search Assist' which aims to help users find the most relevant information on each search. The Search Assist technology detects when users are having trouble finding the right search term and offers suggestions to improve their results.

The new Search Assist feature is smarter than Yahoo!'s existing search suggestion tool and brings some interesting new features. Firstly, it only offers help when it thinks the user is having trouble (like when you pause entering a search query). Danny Sullivan from Search Engine Land shows an example below:
"I decide to search for [lego organizer], but I second-guess myself before completing the second word. As I'm pondering, Search Assist decides I need some encouragement. I get further suggestions that suddenly appear"



As you can see from the screenshot above, Search Assist offers two lots of suggestions. In the first column it shows suggestions and extensions relating to the current search term. In the other two columns under "lego +" it shows keywords and searches related to the primary search term entered on the left.

Search Assist uses some intuitive technology to generate these extra search suggestions by scanning the top 20 search results for any given term. By analyzing these pages one by one, it comes up with a list of other terms you might want to try.

Currently Yahoo! Search Assist is only available to selected users as a trial. If your one of the lucky ones, let us know what you think!

Labels: Yahoo


Posted by Matthew Elshaw at 3:40 AM GMT | View Post | 0 Comments

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Tuesday, July 24

Yahoo! Search Update Hot on Google's Heels

Last week Rene reported on the recent Google algorithm update and this week it seems Yahoo! have followed suit. Last night Yahoo! announced a rebuild of its search index was underway in what appears to be a double whammy for website owners.

From the Yahoo! Search Blog:
We've been rolling out some changes to our fresh web data and crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed by the weekend. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.
As per usual webmasters can expect to see some changes in ranking while the update is underway. Buzz surrounding the update suggests that Yahoo! now places more weight on the age of the domain, and authority directory listings, but as usual, Yahoo! had made no comment on the issue.

If your Yahoo! traffic or ranking has been affected, let us know via our blog comments!

Labels: Yahoo


Posted by Matthew Elshaw at 6:15 AM GMT | View Post | 0 Comments

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Tuesday, July 10

Yahoo! and eBay present the 'eBay Toolbar'

Fans of eBay and Yahoo! will be delighted with the release of a new eBay Toolbar, featuring Yahoo!
Offering 'essential' features such as the Account Guard and My eBay, the toolbar also enables users search functionality to find items in eBay.com, eBay Express, eBay Motors, Half.com and more. The most popular Yahoo! features such as Yahoo! Mail, Search Web and My Yahoo! round out the offerings of the toolbar. Devoted eBay users will find this free tool an exciting way to keep and eye on the latest buying and selling activities on their favourite items, while offering powerful web search capabilities!

It will be interesting to see whether the eBay Toolbar is simply a natural development in the relationship between eBay and Yahoo!, or whether eBay are deliberately slighting Google, after their recent 'quarrels'. eBay advertising on Google is worth as much as 25 million dollars per quarter - money that Yahoo! would be eager to receive, should eBay ever choose to send Google a 'stronger' message!

Labels: ebay, Free Tools, Google, Yahoo


Posted by Lara Appelhans at 5:18 AM GMT | View Post | 0 Comments

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Tuesday, June 12

Yahoo! Search Update: Index and Ranking Changes

The Yahoo! Search Blog announced they have completed an update to their algorithm last week. The update is set to effect how their algorithm ranks web pages and determines which sites are included in the search index.

From the Yahoo! Search blog:
"We rolled out some changes to our index and ranking algorithm last night. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages included in the index. This update should be complete very soon."
Index updates are important for major search engines in order to combat spam and reward webmasters who provide relevant content on their website. The update will also allow webmasters to track ranking improvements in search engine results pages (SERPs), as any optimization efforts will now be picked up by the Yahoo! search spider.

Many webmasters have reported seeing fluctuating rank changes during the update, with results settling back to normal as the update completed. The last Yahoo! update was not long ago on May 22nd.

If you're concerned about you current Yahoo! ranking or want to get your optimization sorted before the next Yahoo! update, why not try this great Yahoo! ranking bundle of Y-Boost and Optimizer Kit PLUS:

Y-Boost: Helps to improve your Yahoo! ranking through building backlinks.
Optimizer Kit PLUS: Optimizes your HTML code for better organic Yahoo! ranking.

Labels: Yahoo


Posted by Matthew Elshaw at 3:30 AM GMT | View Post | 1 Comments

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Tuesday, June 5

Yahoo! Admits Search Defeat to Google?

Yahoo!, one of the biggest names in online search has said that personalization is now more important than search, in what some are saying is an admission of defeat to Google.

The comments came from said Tapan Bhat, vice president of Yahoo!'s personalized home page at the Next Web conference in Amsterdam.
"The future of the web is about personalization. Where search was dominant, now the web is about 'me.' It's about weaving the web together in a way that is smart and personalized for the user"
Although Yahoo! has talked about developing a more personalized web before, the statement is the first public admission from the company. The remarks were seen by many as an admission that Yahoo! can no longer compete with Google in search and instead have decided to shift their focus.

Deborah Schultz, a Silicon Valley-based marketing consultant gave one of the conference keynote speeches and had this to say about the comments.
"They're basically admitting defeat." "They've realized they can't compete with Google on search."
When asked to clarify his statement to the Times Online , Bhat said, "We're not admitting defeat. Search still matters, but we need to be providing a wrapper around search to turn the info search offers up into something more useful."

So what does this mean for us? While the ultimate goal of personalization is to deliver more relevant results to each user, I can't see it replacing search all together. I think the two combined can form a healthy mix to assist everyone find relevant information online. What do you think? Let us know via our blog comments!

Labels: Google, Yahoo


Posted by Matthew Elshaw at 2:40 AM GMT | View Post | 2 Comments

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Tuesday, May 22

Yahoo! Closes Auctions as eBay Owns 94% of Market

Yahoo! has announced it will be shutting down its auction service as of June 16th 2007. The closure affects Yahoo!'s U.S. and Canadian listings with auction sites in Singapore, Hong Kong and Taiwan to remain open.

The closure comes as little surprise with eBay commanding a huge 94% market share in the online auction segment. Hitwise research director LeeAnn Prescott noted that in the week ending 5th May, Yahoo! Auctions posted only a 0.19% share of the auction market:


The company stated the reason for closing the auction sites was "to better serve our valued customers through other Yahoo properties".

Online auction site eBid.net was quick to capitalize on the Yahoo! Auction news, announcing plans to offer U.S. and Canadian Yahoo! Auction customers a special offer to entice them to join. Yahoo Auction users can upgrade to a lifetime Platinum account membership on eBid.net for free, usually $99.99. The company will even allow users to import their Yahoo! feedback history. While somewhat sneaky, this is a great marketing effort on behalf of the company.

Labels: Yahoo


Posted by Matthew Elshaw at 4:45 AM GMT | View Post | 0 Comments

Furl this! Yahoo! Closes Auctions as eBay Owns 94% of Market