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Monday, May 26

Microsoft's New "CashBack" Search Strategy

Last week, Microsoft announced a new search advertising strategy that aims to pay users who use the search engine to find and buy products from participating retailers. Nicknamed "the search that pays you back", Microsoft's Live Search Cashback is their latest attempt to make inroads on Google's dominant market share.

Users simply register for free and search for cashback deals at Live Search cashback. The listings then display the cashback savings you'll receive off the total price using this small icon: cashback Icon . Every time you use the service, Microsoft sends you an email to confirm your savings and when your account reaches $5 you can claim the money.

Below is a screenshot of what the cashback pages look like within the search results. You can see that it lists the cashback amount you get from various stores and the bottom line price you will pay:



For businesses, the search advertising model is a cost per action program, where advertisers only pay when a purchase is made. It allows participating stores to list their products at a fixed CPA so they can lock in their ROI.

Microsoft's market share has been relatively steady for a while now claiming 9.1% of the total market behind Google and Yahoo!. Just 6 months ago they has 9.8% market share. Many analysts are calling the move a desperate attempt to gain market share - so it will be interesting to see how the public, and advertisers respond.

Labels: Microsoft


Posted by Matthew Elshaw at 8:47 AM GMT | View Post | 0 Comments

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Tuesday, April 8

Microsoft Loses Patience with Yahoo!, Issues Stern Letter

Microsoft have just released a letter to the Yahoo! Board of directors, telling them to either agree to the acquisition or get ready to face a proxy fight. The letter is a written ultimatum to the company to respond to their offer, after many weeks of inactivity.

A full copy of the letter is below:

April 5, 2008
Board of Directors
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

Dear Members of the Board:

It has now been more than two months since we made our proposal to acquire Yahoo! at a 62% premium to its closing price on January 31, 2008, the day prior to our announcement. Our goal in making such a generous offer was to create the basis for a speedy and ultimately friendly transaction. Despite this, the pace of the last two months has been anything but speedy.

While there has been some limited interaction between management of our two companies, there has been no meaningful negotiation to conclude an agreement. We understand that you have been meeting to consider and assess your alternatives, including alternative transactions with others in the industry, but we've seen no indication that you have authorized Yahoo! management to negotiate with Microsoft. This is despite the fact that our proposal is the only alternative put forward that offers your shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.

During these two months of inactivity, the Internet has continued to march on, while the public equity markets and overall economic conditions have weakened considerably, both in general and for other Internet-focused companies in particular. At the same time, public indicators suggest that Yahoo!'s search and page view shares have declined. Finally, you have adopted new plans at the company that have made any change of control more costly.

By any fair measure, the large premium we offered in January is even more significant today. We believe that the majority of your shareholders share this assessment, even after reviewing your public disclosures relating to your future prospects.

Given these developments, we believe now is the time for our respective companies to authorize teams to sit down and negotiate a definitive agreement on a combination of our companies that will deliver superior value to our respective shareholders, creating a more efficient and competitive company that will provide greater value and service to our customers. If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors for the Yahoo! board. The substantial premium reflected in our initial proposal anticipated a friendly transaction with you. If we are forced to take an offer directly to your shareholders, that action will have an undesirable impact on the value of your company from our perspective which will be reflected in the terms of our proposal.

It is unfortunate that by choosing not to enter into substantive negotiations with us, you have failed to give due consideration to a transaction that has tremendous benefits for Yahoo!'s shareholders and employees. We think it is critically important not to let this window of opportunity pass.


Sincerely,

Steven A. Ballmer
Chief Executive Office
Microsoft Corp.

This letter makes it clear that Microsoft still has a strong desire to acquire the company, but are holding firm on their 40 billion dollar offer. Yahoo! must now issue a response to the claims their business is going poorly, which apparently will be coming later today.

I think it would be in the best interest of each company to work together on this, rather than firing shots through the media. Popular Techcrunch blogger Michael Arrington has gone on the record to say he thinks a deal will be announced in the next 12 days. What do you think?

Update: Yahoo! have now issued a reply to the Microsoft letter saying they are not opposed to the deal, but think the current offer is not enough. Read the press release here.

Labels: Microsoft, Yahoo


Posted by Matthew Elshaw at 2:00 AM GMT | View Post | 0 Comments

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Tuesday, March 18

Microsoft & Yahoo! Meet to Discuss Future

Yahoo! may have begun to accept the probability of a Microsoft merger by holding talks with the company late last week. As reported by the Wall Street Journal and C-Net, the companies met last Monday to discuss Microsoft's takeover offer for the company.

The meeting was a breakthrough in discussions between the two companies who have been in a stalemate following Yahoo's rejection of the offer last month. Microsoft's $44.6 billion dollar offer represented a 62% premium on Yahoo! shares at the time but was rejected by Yahoo! because the offer "substantially undervalued the company".

According to the Wall Street Journal, the meeting was designed to allow Microsoft to present their vision for the company and Yahoo! members simply listened. No bankers attended the meeting and it is not clear whether the CEO's of each company were present.

Either way, the meeting represents a positive step in the relationship between the two companies. It's also a smart move by Yahoo, who need to fulfill their investor obligations to seriously consider the offer. Only time will tell the outcome here but the signs look good for Microsoft.

Labels: Microsoft, Yahoo


Posted by Matthew Elshaw at 12:14 AM GMT | View Post | 0 Comments

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