Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, August 28

3 Tips to Writing Great Website Copy

Writing great copy is imperative to your online success, and whilst it doesn't always come naturally, you can learn to write compelling, persuasive and clever (but not too clever) copy. Writing for online success differs greatly from offline business writing as not only are you writing to promote your business, advertise your products and persuade customers to purchase, you're also writing for search engines! However, don't despair! Here are 3 simple tips to writing great website copy.

1. Write For Your Audience
Marketing is all about targeting. Making sure that your target audience identify with your business is imperative. Write website, blog, promotional and advertising copy with your audience in mind. Consider the age, gender, race and religion of your target market; you will never convert searchers into customers if you insult them, use jargon or acronyms they will not understand or simply confuse them.

2. Clever, But Not Too Clever!
There's such a thing as being too clever. It may be fun to think of quirky and subtle marketing copy with a clever twist, however be careful that you're not being so subtle, and clever, that no one actually comprehends what you're trying to say! Get an objective review of your copy before it's posted online - if your mother, brother or the sales guy down the hall doesn't understand your meaning, then it's unlikely that your audience will. While I understand that some websites deal with specialist subjects, products and services, it's a good idea to write for the 'layman' - you never know who might come to your website looking to buy!

3. Write For the Search Engines
There's a fine line between writing for customers and writing for SEO (search engine optimization). You need to appeal to customers on an emotional level, writing convincing copy that will induce them to purchase, and you need to write copy that will tell a search engine exactly what your webpage is about. Writing for search engines is a precise, almost analytical process. Search engines rely on keywords and search phrases to compile their results and choosing the correct keywords and phrases for each of your webpages is very important. Great online copy is about being able to merge SEO into compelling copy for your users.

Great copywriting will take practice and research - think about what great copy inspires you to visit a website or make a purchase, and try adapting these practices into your own website copywriting. Most importantly... review your work! Read and re-read what you've written; get others to read and review your work - while it may take some time and effort, it will save you a lot of time and effort down the track!

Labels: Copywriting, SEO, Website Design

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Google Plays Catch-up, Finally Implements Search S... DIY Tip: Create a Custom 404 Page with Google's Ne... Google Improves Website Optimizer with New Feature... Google - Verizon Deal Set To Skyrocket Local Searc... Search Engine Tool Faceoff: NEW Yahoo! SiteExplore... Another Google Update: AdWords Quality Score Microsoft's Powerset to Revolutionize Search Google, Yahoo! & Microsoft in Hot Water with India... AOL Gives Up on Search for Social Networking! Daily Search Engine Users SkyRockets 69%

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com