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Tuesday, June 27

French Competition for Google Earth Launches with a Bang ... and Crashes back to Earth

The French have launched their own answer to Google Earth - only to see it crash pretty much immediately due to the huge number of users trying to access the service.

The new service, called Geoportail, offers high resolution satellite images of the whole of France and France's overseas territories. Users can not only zoom into a location to within 20 inches of the ground, but can also switch between satellite image views and map views and access geological data and charts. At the base of Geoportail lie 400,000 individual aerial images and 3,700 individual maps.

Geoportail is funded by the government-run National Geographic Institute, and the service has reportedly cost 6 million euros (or US$7.5 million) to build.

At time of writing, the service is still unavailable due to high demand - so if you want to look at the Eiffel Tower, continue using Google Earth for now!

Posted by Nancy Hackett at 3:56 AM GMT | View Post | 6 Comments

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Google Sits Behind the Pack in Chinese Search Market

Google's presence in the Chinese search engine market is not as prominent as the rest of the search engine world, ranking third behind Baidu and Yahoo!, according to fresh research released by Analysys International.

China's leading search engine Baidu, holds the largest portion of search market share, garnering 43.9 percent of all search conducted in China in the first quarter of 2006. Yahoo! falls in second position with 21.1 percent, close to half of Baidu's total search share, whilst Google slots in third significantly behind the top two, and accounting for only 13.2 percent of all searches conducted.

A total of RMB 303 million was spent on search engine marketing in China in the first quarter of 2006 (excluding search engine channel revenue which reached RMB 135 million), RMB 175 million of which was spent on pay per click, RMB 9 million on search engine advertising and RMB 120 million from real-name keywords advertising services.

Analysys International, a leading Internet based provider of business information and technology telecom (TMT) industries in China, says "The combination of search engine with e-commerce is drawing people's attention...Google has advantages on multi-language advertising, such as Korean and Japanese adwords advertising. However, in major areas such as Guangdong, Jiangsu, Beijing, Shanghai and Zhejiang, Baidu is more favored by online marketing advertisers."

It is interesting to note however, that there is somewhat a large discrepancy in search engine ranking results for the Chinese market. Whilst Analysys International claim Google to be ranked third with only 13 percent of the search share, a study also conducted by iResearch assert that Google is actually ranked second, accounting for 32.8 percent of the market (see Rene's earlier article on Google selling its stake in Baidu). According to their results, Baidu holds 56.8 percent of the share and Yahoo! lags behind with less than 5 percent of the search share. A remarkable difference indeed. We will try and research these ranking results over the coming months so that we can provide you with authoritative data. Any suggestions are welcome!

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Posted by Magda Zawalski at 3:03 AM GMT | View Post | 0 Comments

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Jellyfish.com Pays You to Buy Online


Jellyfish has recently unveiled a beta version of jellyfish.com which is looking to revolutionize advertising models. While major internet properties focus on advertisers and publishers, Jellyfish is looking to reward consumers as well.

Jellyfish, which is a comparison shopping engine, is hoping their new advertising model will reduce prices by sharing a percentage of the advertising revenue that is generated by consumers' activity on the website.

While the site is still in its infancy, it has debuted with over 5 million products across a variety of categories, with plans to expand and grow rapidly. It is also focused on increasing the number of retailers on the site.

The website aims to match up buyers and sellers in a patent-pending online retail environment. As advertisers increase their ranking by offering better discounts/cash back to consumers, Jellyfish suggests at least half of the advertising revenue will be shared with website shoppers.

"This system allows consumers to turn the tables on advertising, and make it work directly for them when they are shopping online." stated Jellyfish President, Mark McGuire. "...Instead of Price per Click (PPC), we call it Value per Action (VPA)."

With a formal launch of jellyfish.com in autumn, it will be interesting to see whether this consumer driven model works, and whether advertisers prefer this to existing paid search advertising models. Like the recently announced eBay model, and Google's AdSense testing, it is driven by action and not clicks which is sure to be better for ROI conscious marketers.

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Google Goes It Alone In China

Google declared its interest in the Chinese search market with a highly publicized purchase of shares in Baidu.com in 2004. Since then, it appears the search giant has changed strategic direction and decided to go it alone.

Google recently sold off its stake in Baidu, China's dominant search engine, to pursue its own interests. The focus will be to increase the profile and market share of Google's core site within the rapidly expanding Chinese search market.

Baidu and Google both hold strong positions in the Chinese search market, with Baidu holding the ascendency by a considerable margin (read our article on the Chinese search market for details).

Considering all the issues that Google has had with censorship and government policy in China, the sale of their 749,625 shares (worth over $60 million) in Baidu.com seems a little unexpected. Admittedly a 2% stake in a company is hardly a controlling share, so the sale simply confirms their intentions to focus internally.

"...It has always been our goal to grow our own successful business in China and we are very focused on that." said a spokeswoman from Google.

While there's been no conjecture on how Google plans to compete with Baidu, a spokeswoman suggested they would rather announce developments than speculate. It could be a case of Google keeping its cards close to its chest. With the value and potential that the Chinese market offers, watch this space closely as Google and Baidu face-off.

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Saturday, June 24

More Bundling: This Time, Google Toolbar and Adobe Shockwave

Google and software company Adobe have announced a deal that will see the Google Toolbar being bundled with Adobe's Macromedia Shockwave Player download.

At this stage, the multi-year deal is just a pure bundling of two separate services without any integration between the Google Toolbar and Shockwave, which will be extended to other Adobe products over time. As such, the deal's main aim appears to be a competitive move against Microsoft, being another tactic with the aim of getting the Google Toolbar onto the browsers of Microsoft Internet Explorer users.

Maybe there is more to this deal though. Google's and Adobe's spokespeople emphasized how much the Google Toolbar will help Adobe Users find information on the Internet.

Omid Kordestani, senior vice president of global sales and business development at Google, worded it this way: "Adobe customers are some of the most savvy, enthusiastic consumers of Web content, and we think they'll love the fact that Google Toolbar will let them take the power of Google search with them anywhere on the Web."

But if it's true that Adobe users are fairly savvy Internet users, it seems safe to assume that many of them would already be using the Google Toolbar anyway. So maybe this is only the start of bigger things to come, for example a full, seamless integration of Google Search into Adobe products?

Either way, the folks at Adobe certainly like Google - the Adobe website proudly uses Google for site search, too.

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Posted by Nancy Hackett at 11:25 AM GMT | View Post | 0 Comments

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Friday, June 23

Google "Cost Per Action" Advertising: Only Pay for Sales

Hot on the heels of eBay's new contextual advertising system debut, Google is testing a new "Cost per Action" advertising model.

Currently AdSense is based on a "Cost per Click" basis which means that advertisers are charged when someone clicks on their ad. AdSense, like other Cost per Click programs, is highly susceptible to abuse, be that deliberately from competition, unscrupulous publishers looking to improve their returns, or just click happy browsers.

While much effort has gone into preventing and addressing click fraud, unfortunately in a not so perfect world, the problem still exists and is a concern for advertisers conscious of their marketing spend and ROI.

The new Cost-per-Action model, which is the basis for eBay's AdContext and Google's current testing, means that advertisers will only incur charges when orders have been placed, or specified actions have been undertaken (i.e. Sign-up to a newsletter).

This concept is nothing new, as affiliate programs having been using this system for years, but it is the first time that large scale contextual advertising systems have explored the action based system.

While Google's testing is reserved to an exclusive invitation only group at this stage, it does represent a positive move for their current PPC advertisers.

Action based systems generally provide better ROI for marketers, but it will be interesting to see how AdSense publishers react. Unlike the current pay per click model, action based systems will probably generate less regular revenue for publishers, but the commission could provide a reasonable trade-off.

The downside is that publishers have no control over conversion on advertiser's websites, which could mean a lot of free advertising with no real returns. Google suggests that the action based system won't replace their existing AdSense system, but will be an additional service if and when it is officially launched.

Is this the revitalization of affiliate advertising in a more relevant and targeted form? It would appear so...

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Wednesday, June 21

Is there anything new in Search?

California here we come! Warren Duff and myself are booked in for the Search Engine Strategies conference in San Jose.







The last SES conference I went to was in New York 2004. It was my first SES and I came back totally buzzed with new ideas and insights on the industry, in fact I was so excited I returned to accept the position of CEO.

I have noticed much of what we saw those 2.5 years ago evolve. Key trends I have seen include; consolidation of SEM firms (and yet not nearly as much as I would expect given the thousands of search marketing firms), a lot more sophisticated tools around PPC and a lot of speculation about local search.

I was intrigued at an in-house product R&D session earlier this year, we were looking at new initiatives in the industry for the small business, I'm probably being controversial, but it seemed mostly about "catch-up".

But wait! Having just returned from 3 months maternity leave I am looking at the industry with fresh eyes and I'm intrigued by Web 2.0, social search and search beyond the desktop. I sense a new buzz! So we are off to the SES to find out more. If you are planning on attending we'd love to hear from you and try and catch up.

P.S. Oh by the way have you subscribed to our blog? I have made a personal commitment to blog every fortnight, and I'm looking for comments, even if you hate my blogs I'd love to hear from you.

Posted by Jackie Bayer Shervington at 3:22 AM GMT | View Post | 1 Comments

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Tuesday, June 20

Disaster Recovery Planning - When you should be Planning to Fail

In one of my lectures at university, the lecturer said something that has all stayed with me, in regards to strategic planning. That was:

"Many business fail to plan but few business plan to fail".

Well, I am saying that you should have a plan for when things fail - your Disaster Recovery Plan. DRP is a process that any company who has production IT systems should have in place.

DRP is not just about having a back up plan for data. It goes further to address the issue of what you do with that data that you have backed up and what hardware do you put it on? It takes into account the likely costs and associated business issues that comes with downtime. It is not an IT document but rather a business document.

Let me provide a real life example, which highlights the value of having a plan in place and how "Murphy's Law" can apply at times:

On Tuesday 13th June 2006, the ineedhits.com website suffered a number of hours of downtime whilst we implemented our own disaster recovery plan, at an individual server level. Whilst the overall circumstances are quite complex, it is best under stood by looking at the timeline below:

4pm Friday 9th June: ineedhits' production SQL server reported failure on a RAID 5 drive. For those people with an IT background, you will know that RAID 5 offers a level of redundancy that allows for one disk in the array to fail without any issue.
A new disk was ordered and under our agreement with our hardware manufacturer, would be delivered next business day.
Unfortunately, next business was Tuesday 13th June 2006 due to a localized public holiday where our data centre is located which is in a different state than ineedhits' head office.

2pm Monday 12th June: the same server reported a high probability of failure to one the "mirrored" drives within this machine. A call was logged raising the urgency of the replacement drive(s), however the public holiday again slowed progress.

12noon Tuesday 13th June: A second drive in the array reported failure. The machine stopped responding. The maintenance banner was placed on the site whilst we examined our options.
Our plan called for a full copy of the database to be copied down to our alternative data centre via a secure VPN Tunnel. Even with a high speed link, this took multiple hours to achieve, finishing in the very early hours of the morning. In the meantime, we double checked the security and patch levels on our back up SQL server and bought them up to date.

Wednesday 14th June 2006: The restore was completed on Wednesday morning and site connectivity restored.
The first hardware technician replaced one of the failed drives in the array. Unfortunately this person was a Tier 1 level support person and did not have a great deal of experience or knowledge.

Thursday 15th June 2006: A more experienced Tier 2 support engineer arrived and replaced the SCSI backplane, as well as the failed mirror drive. He used his initiative and bought the backplane as two dries failing in a server less than 4 months old (from a name brand vendor) is highly unusual.
A rebuild of the array was commenced.

Friday 16th June 2006: The rebuild of the array completed but showed corruption of the data on the drive.
The decision was made to rely on backups and continue running on our alternative data centre until the main production server reliability could be assured.
As such, a 60 hour long "stress test" was applied to this server over the weekend.

Monday 19th June 2006: With confidence restored in the server after passing the stress test, the entire process completed on Tuesday 13th June and finished on Wednesday 14th June had to be reversed.

Tuesday 20th June: All systems appear to be up and running. However, if you are experiencing an issue, I strongly urge you to contact the ineedhits' customer care team and they will gladly assist.

I would like to stress that ineedhits' data has not been compromised by an external party. All data remains in a secure encrypted state. Thanks to having our plan in place, we were able toproceede with an acceptable downtime and with minimal disruptions. It is always highlyregrettablee when our site is unavailable.

For that - and perhaps most importantly - I'd like to apologize to all our customers and sites visitors for the inconvenience that this downtime may have caused. If you have any questions about orders you placed between Sunday 11th June and Wednesday 15th June 2006, please contact our customer care team!

Some hints / lessons learnt with DRP:

  1. Do not assume that you are immune from a failure. Plan to fail - at least in an IT sense.
  2. Check the definition of what is a "business day". Generally these refer to the business day where your data centre is located and not the region where you sign your contract.
  3. Check your maintenance contacts extremely carefully. Generally they will have phrases such as "commercially best efforts" in there, with regards to replacement parts, unless you have paid extra.
  4. A maintenance contract is important - however it is only as good as the person responding to the call out. It is a matter of luck as to the level of experience, knowledge and customer focus that the person who responds to your call will have. Be thankful when you get a good person and do the right thing by them and acknowledge them to their management. If you get a person who is not at the expectation level, then this feedback also needs to be provided in a calm and rationale way.
  5. If you have a database, make sure you know HOW this data is being backed up. It is a point in time back up or in real time. Point in time means that a "snapshot" of the database is taken at that point in time (generally once a day). Should a failure occur, you roll back to that point in time with a window of lost data. Real time means that every transaction to the database is backed up as it happens.
  6. Practice your DRP! I strongly suggest you practice your DRP to make sure the plan is feasible.
  7. Communicate as effectively as you can to all parties who have vested interests during downtime. This helps ensure expectations are being set correctly.
  8. Be realistic - it is no point aiming for 10 minutes worth of downtime if it takes 30 minutes for your back up server to be turned on, mounted the logical drives and ready to start taking orders. See point 6.
  9. Identify which systems have a dependency on others and use this to identify single points of failure. i.e. what is your firewall goes down? Does this mean your email, which is also your fax server stops working, which is your primary way of accepting orders?
  10. Finally, if you have to put your DRP into place, determine how effective it was.

Do not fall into the trap of thinking that it won't happen to you or that DRP is not for small businesses. It is!

If you plan to fail you will also plan to get back up and running!


Posted by Warren Duff at 6:03 AM GMT | View Post | 2 Comments

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What Does Gate's Retirement Mean for Microsoft's Online Strategy?

On June 15, Microsoft announced a two year transition plan that will see founder and chairman Bill Gates cease his full time role at as Chief Software Architect and instead work full time at the Bill & Melinda Gates Foundation, which sponsors global health and education projects.

To kick of the transition period, Chief Technical Officer Ray Ozzie has been promoted to Chief Software Architect, and Chief Technical Officer Craig Mundie will assume the role of Chief Research and Strategy Officer. Ozzie will be responsible for technical architecture and product oversight, while Mundie will be responsible for Microsoft's research and incubation projects, and also be jointly responsible for intellectual property and technology policy issues.

So who are Ozzie and Mundie, and what will this epochal leadership change mean for the future of Microsoft's online activities?

Mundie has been with Microsoft since 1992 and ran their Consumer Platforms Division, where he was involved in diverse product development efforts including software for handheld PCs, early telephony products and digital TV.

Ozzie worked on VisiCalc, the first electronic spreadsheet, back in the early 80s and went on to join Lotus and to develop Lotus Notes. In 1997, he founded Groove Networks, which developed the Groove Virtual Office application. Groove Networks was bought by Microsoft in 2005, at which point he became Microsoft's CTO.

Ozzie's Groove Networks was an Internet-centric start-up firm, and his appointment to Chief Software Architect could herald a new era of Internet affinity for Microsoft. While the company has reacted to the strategic threat posed by the Internet in the past, Microsoft's business model has traditionally focused on good old-fashioned software.

With Internet companies like Google trying to encroach on Microsoft's turf and such companies having the advantage of higher agility and innovativeness, Ozzie's experience in this field could provide Microsoft with new impulses.

Microsoft has already committed to increase its R&D budget by $2 billion to $6.2 billion over the coming year, with most of the budget being spent on online projects. I would expect that this is only the first sign of things to come at Microsoft - once they set their sights on markets they want to dominate, the going tends to get very tough for incumbents. This should make things pretty interesting for the average Internet user!

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Posted by Nancy Hackett at 4:19 AM GMT | View Post | 1 Comments

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New Microsoft Instant Messenger Goes "Live"


Microsoft has been beta releasing several of its services under the new Windows Live brand and its instant messenger is the first application get a proper Windows Live release.

As a long time user of the old MSN instant messenger, I was keen to trial out the Windows Live version when offered the chance during the beta phase. Apart from the cleaner more user friendly interface, the new Windows Live instant messenger has a host of new and improved features.

Windows Live Messenger now includes free PC-to-PC calls and inexpensive calls from a PC to phones around the world, not to mention full screen video calling.

The enhancements included in the Windows Live release not only improve the existing functionality of instant messaging, but lay claim to a place at the forefront of VoIP and Video technology space. Microsoft is obviously sending out warning to the likes of AOL, Yahoo! and Google who all have their own instant messaging services, but more importantly, they have eBay's Skype service square in their sights.

Skype was the first company to really capture the attention of the public with their free VoIP services. The power of internet telephony was suddenly made highly accessible to all and with the number of users growing exponentially in the US and around the world; it's good timing on Microsoft's part to start making inroads into this captive market.

Early reports suggest that the new Microsoft Windows Live Messenger's VoIP and video capabilities are on par with Skype 2.0, so the playing field is well and truly even. The benefit Microsoft has over eBay's Skype is the integration it offers with users' email accounts, blogs, and other MSN/Windows Live services.

When you consider that Microsoft has over 240 million users compared to Skype's 100 million users, not to mention the enormous base of free email customers, they are in the box seat to really dominate this space. Watch for the response from Yahoo! and Google to this latest release from Microsoft. Yahoo! has just given developers access to create applications for their messenger service, so the instant messenger market is sure to heat up quickly.

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Yahoo! Claims Top Spot in Online Properties

Yahoo! sites attracted over 130 million unique visitors in May, re-affirming its position as the number one online property, according to recent web ranking results released by comScore Media Metrix.

Unique visitors to Yahoo! sites continue to surpass any other sites, with Time Warner Network attracting just over 119 million, only marginally bumping MSN-Microsoft sites from second position which recorded close to 119 million visitors in May. Google sites appear to show little threat at this stage, following behind in fourth position, and attracting a mere 104 million unique visitors to their sites.

Top 10 Online Properties, May 2006

RankPropertyUnique Visitors (000)
1
Yahoo! Sites130,143
2
Time Warner Network119,206
3
MSN-Microsoft Sites118,907
4
Google Sites104,367
5
eBay77,525
6
Ask Network54,603
7
MySpace.com51,441
8
Amazon Sites48,278
9
New York Times Digital40,342
10
Verizon Communications Corporation36,238
Source: comScore Media Metrix, May 2006

The most popular activities conducted by consumers at these top properties in May included shopping for Mother's Day, browsing job sites, visitation to financial news and political related sites, and in particular anything involving the NBA playoffs and World Cup.

Social networking sites are continuing to make their presence felt in the online market, with MySpace.com attracting a phenomenal 50 million visitors to their site in May, and ranking 7th in the top 50 online properties for the month. YouTube.com recorded 12.6 million unique visitors, more or less doubling their online traffic from April, and Facebook.com attracted 13 percent more visitors to their site, thus entering the top 50 online properties for the first time at a ranking of 49.

President and CEO of comScore Media Metrix, Peter Daboll, comments that social networking sites are only going to get bigger and better in the future, with potential for advertisers to jump on board and reap the rewards from this hot property.

"The popularity of social networking is not expected to wane in the near future...This is a phenomenon we're seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetization and how advertisers will respond to the global marketing potential of these sites," said Mr. Daboll.


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Monday, June 19

Google Launches New US Government Search Site

Google announced on Thursday a new search vertical aimed at accessing information from US government websites. In an effort to cut through the red tape involved in finding government services and information, Google is hoping to replicate the success of its consumer website across Federal, State Local government information.

Primarily aimed at Government employees, the new site will allow them to search across the myriad of government sites from a single search box. While the general public is not the core target of this latest release, they do have access to the search engine from usgov.google.com.

The new Government search site takes advantage of Google's customizable interface allowing users to set up feeds to regular updates and news sources such as the White House and the Washington Post, not to forget Google News.

It also allows people to choose their own layout of the page and add content available from a searchable directory. The personal homepage is not limited to just Government related content, with users able to set-up their favorite feeds from around the net just like the existing Google personal page.

So beyond potentially buttering up the government, what is the real benefit of the new Government Search Site for Google?

Well firstly it provides a great working demo of the enterprise search possibilities available to companies, which is another core element of Google's business model. Government search site highlights how search can be used for corporate internet and intranets. Think about it, if it's secure enough for the US Government, it must be secure enough for your company.

While it's yet to be seen, I can't imagine it will be too long before some advertising appears on the new Government search site. With the volume of visitors it's likely to draw, it will make some prime web real estate.

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Posted by Rene LeMerle at 2:43 PM GMT | View Post | 0 Comments

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Netscape Reborn: New Social News Service


Remember Netscape, the first internet browser many of us used back in the day. That was until Microsoft started including Internet Explorer as the default browser on all systems using the Windows operating system. Since its highly publicized demise, Netscape has faded somewhat into obscurity, until now.

The portal, which is owned by AOL and the Time Warner Group, is to be reborn as a Web 2.0 interactive social news service. Touted as a DIGG and Slashdot killer, the new and improved Netscape will offer all the benefits of existing user driven news services plus more.

Visitors will still be able to submit stories and articles with a voting system similar to that of DIGG - the more votes a story gets; the higher it appears on a category page or on the main homepage. The difference is that the very top news articles will be determined by editors. Stories that are receiving a rush of votes can be escalated to the top by these editors (referred to as "Anchors").

AOL are obviously determined to make the most of this user controlled news space, which is why they have decided to utilize the existing Netscape domain and traffic for the release. The Netscape portal still generates 811 million monthly page views; which far exceeds any of the current competitors in the space.

The obvious advantage Netscape offers over the likes of DIGG and Slashdot is that it covers far more topics and areas of interest. Rather than just technology based categories, Netscape offers about 30 channels of interest which should draw a more extensive user base across many demographics.

While the system has some initial glitches, the potential it offers combined with the immense power of the Netscape Brand should see it shake up the social news space.

Posted by Rene LeMerle at 6:22 AM GMT | View Post | 13 Comments

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Friday, June 16

eBay Releases Great New Tools for Members

eBay, the online auction icon, has released of suite of new tools that capitalize on the best of Web 2.0 and wireless technology to provide their buyers and sellers the greatest level of interaction.

The tools include:
eBay Wiki
Members Blogs
Wireless Alerts

The first release is the eBay Wiki. Aimed at being the e-commerce version of Wikepedia, members will be able to write articles and notes about the eBay experience and their areas of expertise to build a knowledge base accessible by all. The knowledge base will include all details on the eBay's buying and selling process, helping newbies and experienced members alike to make the most from the auction website.

Second announced release is the new member's blogs. With the proliferation of blogging across the internet, it makes sense for eBay to make the most of this burgeoning phenomenon. It will allow members to document their experiences and build a sense of expertise to assist the auctioning process. It also helps eBay become more than just a place to buy and sell, with interesting blogs sure to draw regular readers outside of the auction process.

And for all those eBay addicts out there, and trust me there are many, they have introduced eBay alerts. An extension to eBay wireless, the alerts will use phone calls, text messages and instant messages to keep members up to date on all the latest trading action on the site. You’ll never miss an auction deadline again.
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