Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Blog Sponsors:

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, July 22

New Microsoft Ads - Offering More Revenue than Google?

Microsoft has released a beta version of their new contextual advertising product, to compete directly against Google AdSense and Yahoo's Publisher Network. AdSense is the clear market leader for one clear reason - Google pays the highest fees to publishers.

The actual details are light on as the product is still in private beta. However it appears the main feature will be the ability to display Microsoft ads next to Google or other third party ads.

The challenge in any contextual advertising (at least for advertisers) is getting decent click through rates and generating a positive ROI. Anyone who has accidentally left on the content network when setting up a Google Adwords account, will tell you the quality of the traffic from the content network versus the search network are like chalk and cheese.

Microsoft may be able to win the mind share of publishers by offering higher revenue splits than Google, which may very well be the tactic behind their bigger search strategy.

By getting publishers on board, the number of page views will increase which will naturally attract advertisers and drive ad inventory. As the inventory increases, so should the competition and click prices will increase. It just depends on how deep Microsoft is willing to go to fund this initiative - their pockets are very deep after all.

Then there is still the quality problem for Microsoft to solve!

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

www.gooruze.com

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008

New Microsoft Ads - Offering More Revenue than Google?

Post a Comment