Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, July 8

Microsoft buys Powerset - First steps to closing the Google-Gap

If you, like me, are sick of the endless discussion regarding the Microsoft and Yahoo on again and off again acquisition talk, then finally there is some positive news from the Microsoft Search Team. Microsoft has bought semantic search technology company Powerset. Semantic search extends from traditional keyword based search, by using the science behind language (in particular the intent) to deliver results.

At the heart of Powerset's technology is their exclusive licensing of natural language processing technology from Xerox's Research Labs. This is the same lab credited with providing the first WIMP (Windows Icons Menus Pointing Device) operating system, which was the forefront of the Apple and Windows operating Systems.

Two other jewels in Powerset's crown were enough to attract Microsoft's money - namely the power to combine the natural language processing with the ability to actually search and the people behind all the technology.

With Microsoft so far behind in the search race, hopefully the addition of the Powerset technology and people can close the Google-Gap. Only time will tell.

1 Comments

At 11:34 AM, Steve SEO UK said...: It would be great to see major search engines like MSN and Yahoo giving Google a run for their money. With Yahoo also making moves in the right direction (hopefully), the future could look bright with a more equal playing field.

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Microsoft buys Powerset - First steps to closing the Google-Gap

Post a Comment