Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, May 26

Microsoft's New "CashBack" Search Strategy

Last week, Microsoft announced a new search advertising strategy that aims to pay users who use the search engine to find and buy products from participating retailers. Nicknamed "the search that pays you back", Microsoft's Live Search Cashback is their latest attempt to make inroads on Google's dominant market share.

Users simply register for free and search for cashback deals at Live Search cashback. The listings then display the cashback savings you'll receive off the total price using this small icon:

. Every time you use the service, Microsoft sends you an email to confirm your savings and when your account reaches $5 you can claim the money.

Below is a screenshot of what the cashback pages look like within the search results. You can see that it lists the cashback amount you get from various stores and the bottom line price you will pay:

For businesses, the search advertising model is a cost per action program, where advertisers only pay when a purchase is made. It allows participating stores to list their products at a fixed CPA so they can lock in their ROI.

Microsoft's market share has been relatively steady for a while now claiming 9.1% of the total market behind Google and Yahoo!. Just 6 months ago they has 9.8% market share. Many analysts are calling the move a desperate attempt to gain market share - so it will be interesting to see how the public, and advertisers respond.

Labels: Microsoft

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Microsoft's New "CashBack" Search Strategy

Post a Comment