Ask.com Re-Aligns Focus on Answers Rather Than Search Domination

• Is Ask.com quitting search?
• Is Ask.com dumping Teoma?
• Is Ask becoming a search engine for Women?

"The idea that we're going to become a 'women's site' is not correct...

...what we've found from our research is that there's a sizeable group of our core user base that is women. This core audience comes for certain types of searches, certain categories-reference (dictionary, thesaurus, etc.), health and entertainment. Our new strategy is to focus on building up our ability to render good answers in those categories for our core audience...

...the idea that we're not going to be a search engine anymore is not correct. We'll continue to cater to all sorts of people who come to search... We'll continue to be a great search engine, but a great search engine with a new focus."

Posted by Rene LeMerle at 2:08 AM GMT