The folks at Google, as reported in their Lat Long Blog, have added a new feature to Google Maps. Included now is the ability to refine your search by neighborhood or user rating.
So if the results that you initially get from Google Maps are too broad then you can get more specific results by selecting the neighborhood or user rating function. For example if I was searching for a hotel near New York City, Google Maps gives me numerous results spanning a great distance of the city.
However, if I choose to refine this search by neighborhood, it will show me results for specific neighborhoods of NYC, such as Downtown or Upper East Side.
Alternatively, I can refine my search by a specific user rating. The ratings are provided by other searchers as a guide to the quality of businesses displayed in the search results.
So if I only wanted to see the search results for a hotel with a 5 star rating, then I could refine the search to show hotels with a rating of only 4 stars and up.
This is a very effective tool as searchers tend to read a number of reviews and rely on ratings before giving a business a go
This is a great initiative by Google, as it makes it even easier for us to find exactly what we are looking for.
This new Google Maps feature appears to be only available to those in the U.S, but we will keep our eyes peeled and let you know when it becomes available in other countries.
Posted by Courtney Mills at 12:52 AM GMT