Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, January 7

Google Boosts the Ranking of New Webpages - Users Take Advantage

Google recently celebrated the New Year and 25 years of TCP/IP internet with a new logo which linked to the search query "January 1 TCP/IP". This unintentionally exposed a feature of the search algorithm which artificially boosts the ranking of new web pages.

The changes were first reported on the "Google Operating System" blog, which claims the artificially high rankings are a result of Google's ability to rapidly index new web pages. The post explains that new pages can't rank because they obviously have no backlinks etc, so Google artificially inflates the rankings of the recently-created pages based on historical data and the small amount of information collected.

Ryan Durk recently exploited this feature by creating a blog which was highly optimized for the query "January 1 TCP/IP". As featured on Aaron Wall's blog, Ryan first registered the blog january-1-tcp-ip.blogspot.com and optimized the title to "January 1 TCP/IP". He then created some keyword targeted content and monetized the blog with Google Adsense.

After social bookmarking and promoting the website on Digg.com, Ryan grabbed the top spots for "January 1 TCP/IP" on Google.com:

"My site grabbed rankings at 1, 2, 3 and 4 within 2 hours and maintained spots 1, 3 and 4 until sometime Wednesday. As of right now, it has received over 2000 Diggs and 300,000 page impressions"

Because this search query was linked straight from Google's homepage, Ryan received a huge amount of traffic for an otherwise obscure search term.

The Results? The site received over 300,000 unique hits of traffic converting at below half of a percent. That's roughly 1500 conversions. Not bad for a couple of hours work I'd say.

Labels: Google

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Google Boosts the Ranking of New Webpages - Users Take Advantage

Post a Comment