Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, August 20

Yahoo! Gets One Back on Google in Customer Satisfaction

These days, it's not often that you hear anyone outdoing search giant Google on any playing field, but a recent American Customer Satisfaction Index (ACSI) report has seen Yahoo! take top honors in terms of customer satisfaction.

Released last week by the University of Michigan, the American Customer Satisfaction Index e-business survey details the satisfaction level of consumers across a category that covers search engines, online news, e-commerce and portals, based on the feedback of 70,000 customers.

Yahoo! gained 3 points on their 2006 score to take the top spot in the category with a rating of 79 out of 100. Considering the turmoil that Yahoo! has faced over the past few months, both shareholders and Yahoo! execs will be hoping this accolade marks a change of fortune.

For Google, a 3 point drop to 78 represents the lowest ACSI score they've received since the survey started in 2000. Their declining rating echoes an ever growing chorus of discontent from their devoted users. Not expect panic at the Googleplex, as they still stand well above many of their competitors.

Ask.com had a stellar result with a 4 point increase to 75 this year. This is a remarkable effort considering the survey was conducted before the much applauded launch of Ask3D, and even better given that the whole category experienced an overall decline of 1.3 points - the first decline in the category so far.

AOL was the biggest loser this year shedding a remarkable 7 points. With AOL trailing Google in search, Yahoo! in the portal stakes and struggling on many other fronts, there'll be some serious discussions in the AOL board room.

The ACSI survey highlights that while customer satisfaction is relatively strong in the category, the big industry players run the risk of losing favor if they don't continue to listen to their users and maintain a customer-centric approach to privacy, development and innovation.

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Yahoo! Gets One Back on Google in Customer Satisfaction

Post a Comment