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Tuesday, August 21

Compete With Pay-as-You-Go Search Analytics

Online analytics company, Compete, is set to launch their new pay-as-you-go search analytics service on September 12. Compete Search Analytics will offer small to medium companies' access to competitive research into consumer behaviour online, for a 'per-usage' fee.

Compete Search Analytics provide information on 'what, when, and how' consumers search and interact online. Offering users data on keyword referrals, site referrals and site comparisons Compete are sourcing their information from search engines, Google, Yahoo!, MSN, Windows Live, Ask.com and AOL; Compete's private label desktop applications and toolbars and ISP data. The new service also suggests keywords, finds search terms that will drive engaged visitors to your website, and tracks performance of keywords against competitors.

Jeremy Crane, Compete's Search Expert, told Search Engine Watch,

"If you have a Web site, you have to know how to utilize search, or else you're going to be behind in the game. A lot of people have not had access to this kind of data. There are some keyword tools that offer query-level data, but that's not the same thing. Since about 40 percent of searches go unanswered, and don't create referrals, we take those out of the picture for marketers."

The unique pricing model means users can purchase 'credits' online to pay for the number of reports or results they need! For smaller companies Compete Search Analytics looks set to be a revolution in search marketing, competitive research that's easy and cost effective to obtain. Says Crane "Whatever your level of experience, in a few short clicks our service will make you more successful with your search marketing programs; it's that intuitive."

I'll be very interested to see whether this new service will back that claim... whether Compete will improve your chances of doing just that?

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