Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Local Search

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, July 9

Google Releases "Share of Voice" Impression Metrics for Advertisers

Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.

As detailed in the Inside AdWords blog, "Share of voice" is a metric often used in the advertising industry to represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period.

So if you're a Google AdWords advertiser, the Impression Metrics let you know how many times your ads were displayed relative to the total number of ad views across the Google network based on your keywords and campaign settings.

The Impression Share metrics are presented in 3 columns in the campaign or account level performance reports. The 3 measures as described in the Inside AdWords blog are:

Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).

Lost IS (Budget): The percentage of impressions lost due to budget constraints.

While having your ads displayed at every opportunity might not be your primary goal, the new metrics provide valuable insights into market trends and also give a better guide to lost opportunities due to quality scoring and budgets issues.

Ironically, it was only the other day that I was discussing the shortcomings of AdWordsâ€™ reporting on market shifts and budget performance with our own paid search expert. These new impression metrics will give us a more accurate guide on which factor is driving the performance of campaigns and accordingly react quicker to changes.

So if you manage your own Google AdWords campaigns, I recommend getting better acquainted with these new metrics, as they will certainly provide you with a much deeper understanding of changes in your campaign performance.

To find out how to include the new metrics in your reports, visit the Google AdWords help center.

2 Comments

At 6:43 PM, MorganLighter said...: Thanks for update to AdWords. I'll check it out. Wanted you to know that the info is much appreciated. Later.
At 7:56 PM, A Visionary Voice said...: Thank you for the update to Google Adwords. I will check into it.

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Google Releases "Share of Voice" Impression Metrics for Advertisers

Post a Comment