Professional Search Engine Optimization and SEO Marketing Firm The fastest way to tap into local search engine traffic with instant online exposure!
 Home   Package Deals   Optimization   Submission   Pay-Per-Click   Paid Inclusion   Local Search   Conversion   Free Tools   Blog  Search Engine and Online Marketing Blog
  
Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.


Tuesday, June 5

Yahoo! Admits Search Defeat to Google?

Yahoo!, one of the biggest names in online search has said that personalization is now more important than search, in what some are saying is an admission of defeat to Google.

The comments came from said Tapan Bhat, vice president of Yahoo!'s personalized home page at the Next Web conference in Amsterdam.
"The future of the web is about personalization. Where search was dominant, now the web is about 'me.' It's about weaving the web together in a way that is smart and personalized for the user"
Although Yahoo! has talked about developing a more personalized web before, the statement is the first public admission from the company. The remarks were seen by many as an admission that Yahoo! can no longer compete with Google in search and instead have decided to shift their focus.

Deborah Schultz, a Silicon Valley-based marketing consultant gave one of the conference keynote speeches and had this to say about the comments.
"They're basically admitting defeat." "They've realized they can't compete with Google on search."
When asked to clarify his statement to the Times Online , Bhat said, "We're not admitting defeat. Search still matters, but we need to be providing a wrapper around search to turn the info search offers up into something more useful."

So what does this mean for us? While the ultimate goal of personalization is to deliver more relevant results to each user, I can't see it replacing search all together. I think the two combined can form a healthy mix to assist everyone find relevant information online. What do you think? Let us know via our blog comments!

Labels: Google, Yahoo


Posted by Matthew Elshaw at 2:40 AM GMT

Furl this! Yahoo! Admits Search Defeat to Google?   Googalize this post! Yahoo! Admits Search Defeat to Google?   Add to Netscape! Yahoo! Admits Search Defeat to Google?   Add to reddit - Yahoo! Admits Search Defeat to Google?   Shadow this! Yahoo! Admits Search Defeat to Google?   Spurl this! Yahoo! Admits Search Defeat to Google?   Tag to wink! Yahoo! Admits Search Defeat to Google?   Add to MyWeb - Yahoo! Admits Search Defeat to Google?   Add to BlinkList - Yahoo! Admits Search Defeat to Google?   Add to de-licio-usYahoo! Admits Search Defeat to Google?   Digg It! Yahoo! Admits Search Defeat to Google?


2 Comments
At 3:16 PM, Anonymous Anonymous said...

While personalization is important, our firm prefers Yahoo! in terms of the features that they offer the small business owner. Our single lawyer firm relies heavily on free offerings from companies like Yahoo. We use a Geocities site to assist us in business exposure. Google does not offer such features and is much less robust in the personal features, in our opinion. (See our site at http://www.geocities.com/philipcbanks/lawyer.html and ask yourself if Google could offer those kind of features without charge to the small business owner.) Also, I see some of Google's tactics as less than honorable, violating their own policy of "don't be evil". True enough, a large company has to make a lot of money to support itself. However, how much more money and notoriety they could make if they offered free services like Geocities.

 
At 5:34 PM, Anonymous Anonymous said...

I find that Yahoo still provides about four times more people visiting my web site than Google does.
Find N Choose

 
 

Post a Comment

Search Engine Marketing Blog Homepage 
Our Newsletter 
Sign up for industry news, useful tips & special offers.

Subscribe! 
Feedburner    Atom
Site Feed
 
Free Tools
 

www.gooruze.com

Archives 
Recent Posts:
Search Engine Diversity Means More Website Exposur...
eBay Goes Stumbling and Buys StumbleUpon Social Se...
Google & Dell Commit Evil Search Sin?
Why Local Businesses Need Google Sponsored Adverti...
The $100 Website Marketing Challenge - Experts Sha...
How Local Results Fit Into Google Universal Search...
Google's Feedburner Acquisition Is Their Most Impo...
NEW! Enhanced Local Search Listing
Yahoo! Closes Auctions as eBay Owns 94% of Market
Yahoo!'s $1 Billion Bebo Bid
Recent Posts:
Search Engine Marketing Blog Homepage
Contributors 
Warren Duff
Rene LeMerle
Jackie Shervington
Recommended 
7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth
Buy Now More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month
Buy Now More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.
Buy Now More ...

Archives:
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008


Promote your website for as little as 0.8 cents per banner display.



Home  |  Package Deals  |  Optimization  |  Submission  |  Pay-Per-Click  |  Paid Inclusion  |  Local Search  |  Conversion  |  Free Tools  |  Help
Shopping Cart  |  Account Login  |  FAQ  |  Contact  |  Privacy  |  Security  |  Terms & Conditions  |  About  |  Reseller Programs  |  Site Map
Member of SEMPO (Search Engine Marketing Professional Organisation)
ineedhits, ineedhits.com, and their designs, logos, and
related marks are trademarks of Ineedhits.com Pty Ltd.
© Copyright 1999 - 2008 ineedhits.com