Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Local Search

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, March 19

Comcast Threatens Google with Microsoft Negotiations

Comcast, the second largest ISP and top cable provider in the US, is airing its dissatisfaction with Google by entering into search and advertising negotiations with Microsoft.

The company's current search and advertising contract with Google is due to expire at the end of this year, and the ISP/Cable provider is looking to find a more lucrative deal. Comcast made US$70 million in shared advertising revenue via the Google contract, but wants to see a 30% increase in this figure before signing a new contract.

With 15 million visitors per month, Comcast.com is a major source of search traffic for any potential search engine ally, and accordingly believes that US$100 million is a suitable asking price.

The real question is whether Microsoft or any of the other rumored search engine candidates (Yahoo!, AOL) will answer the call and be a suitable replacement for Google. Considering Google's size and strength, these deal discussions by Comcast could simply be a negotiation tactic to "force" Google's best offer.

When you consider that Google already has the lion-share of search, and search habits die hard, I wouldn't be surprised to see Google call Comcast's bluff. I guess we'll see who has the upper hand in the coming months.

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Comcast Threatens Google with Microsoft Negotiations

Post a Comment