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Tuesday, February 13

Yahoo! Mobile with a Side of Banner Ad

Yahoo! is now serving mobile phone advertising to their users in 19 countries. The exclusive offering delivers advertising from Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific, Singapore Airlines and more.

Banner advertisements will appear near the top of Yahoo's Mobile Web homepage and, states John Vale, director of interactive marketing Pepsi-Cola North America, are a way to "reach consumers when they're on the move and communicate with them in a way we haven't before".

The following countries can expect to see Yahoo! new mobile ad platform:
Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam. Users will be able to interact with the advertising on offer by clicking through or clicking to call on the display.

"Overall our goal is to be the #1 mobile Internet player globally, and the #1 in mobile monetization globally," states Elizabeth Harz, VP of category strategy for Yahoo! "Both of these are very important steps in that goal."

With both Google and Yahoo! now on the mobile advertising bandwagon what more can we expect to see from advertisers worldwide? Can we ever expect to escape the rising tide of advertising, as global companies insist we sit down for another course of mobile, internet and even bus stop advertising!

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Yahoo! Mobile with a Side of Banner Ad

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