Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, February 6

Super Bowl Ads Fail To Make Online Connection

The Super Bowl marks one of the biggest sporting events in the world, but for marketers it represents one of the most challenging opportunities of the year. With ads costing upwards of US$2 million for a 30 second spot, marketers need to make sure they are making a big impression. So how did they fair this year? Reprise Media have released this years Super Bowl Search Marketing Scorecard, which rates how likely consumers are to go and 'Google' the products they have just seen.

Each Super Bowl advertiser is reviewed across TV, search and their website to determine who created the most 'buzz' from each commercial to drive visitors to their site. The scorecard puts Pizza Hut, Snickers and GoDaddy.com in the touchdown box, but Ford, Doritos and T-Mobile in the fumble category.

Overall, the report details that "advertisers made strides in integrating their offline and online efforts this year. However, there were still a significant number of missed opportunities". It also notes, "advertisers continued to overlook the value of having a strong call to action in their commercials. While a majority of companies provided URLs during their ads, less than 20% actually gave viewers a compelling reason to visit their websites."

Aside from picking the winners from the losers, the report also included some interesting stats:

Nearly 60% of advertisers were buying placement in paid search against their brand name, a 16% increase from '06
3/4 of companies didn't integrate any recognizable elements from their TV commercials into their search ads
While most TV commercials included a URL nearly 90% lacked a specific call to action asking users to go there
1/4 of companies purchased terms related to the big game, such as "Super Bowl Ads"
70% of the landing pages surveyed for this study didn't have any clear association with the Super Bowl ads that triggered them

So it looks like there is still considerable room for improvement from most Super Bowl advertisers when integrating their online and offline campaigns. Let us know which ads you loved and those that drove you to search online!

1 Comments

At 9:22 PM, Anonymous said...: You would think that they would test market the super bowl ads before they aired if spending that much money i saw under
super bowl wikipedia that companies lost alot from the super bowl ads.

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Super Bowl Ads Fail To Make Online Connection

Post a Comment