Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Local Search

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, January 30

Google Updates for Webmasters - 29th Jan 2007

Welcome to our new blog series - Google Updates for Webmasters. These weekly posts will provide a quick review on developments that can impact your website's success in the king of search engines - Google.

In this week's update, we discuss Google's work around Googlebombs as recently covered by Matt Cutts, and provide some insight into the Badware Warnings that Google is presenting in their search results.

Googlebombs
As ominous as the name is, Googlebombs (or linkbombs as they are referred to when not in conjunction with Google) are not as serious to website owners as they might sound. They are pranks where people try to make other websites rank for meaningless or totally obscure search terms or keywords.

While not overly prevalent, Googlebombs do work against Google's commitment to relevant results. As Matt Cutts put it in his post:

"Because these pranks are normally for phrases that are well off the beaten path, they haven't been a very high priority for us. But over time, we've seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Googlebombed queries. That's not true, and it seemed like it was worth trying to correct that misperception. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs."

Google have released a revised algorithm that should reduce the impact of such queries, but as with all computer driven processes, there is still the risk that the occasional prank will make it into the results. If you see one, Google are accepting feedback via Google Web Search Help Group.

Badware Warnings
In response to concerns from webmasters regarding malware warnings on their listings in Google's search results, Phil Harton has provided some background information in the Google Webmaster Central blog.

The Badware Warnings are aimed at reducing the risk to searchers of being directed to websites that compromise the users' computer security. If you think your website has been flagged, or would like to check its status, you can do so by setting up an account at Google Webmaster Tools. Within your account, a warning will be provided if your website has been flagged as Badware.

Cleaning your website of any malicious software is not usually as simple as fixing a bit of code, but Google are looking to provide additional information for website owners who have fallen victim to such security breaches. The challenge being to avoid giving malicious website owners the information needed to avoid Google's detection software.

If you feel you have been flagged unfairly, you can appeal your Badware status by emailing appeals@stopbadware.org.

1 Comments

At 2:01 PM, Matt said...: Rene,

Then what is the use of adding or increasing the back-links to a website? Is that "Google Bombing" too!

Pratheep

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Google Updates for Webmasters - 29th Jan 2007

Post a Comment