Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Local Search

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Wednesday, October 18

Yahoo! Search Marketing "Panama" Upgrade Gets Released Early

After a couple of weeks filled with issues, poor industry responses and bad PR, Yahoo! has ebbed the negative trend to release their long awaited Panama Advertising Platform upgrade ahead of schedule.

Yahoo!'s "Panama" release has been talked about for what seems like an eternity and with early company statements suggesting a Q4 2006 release, and then a Q1 2007 release, finally it's here for us to enjoy.

So what's on offer and what's still to come?

Far more user friendly, professional and graphical interface.
While bugs are still evident, Yahoo! suggests they equipped to deploy fixes faster.
Apparently ad approvals will be much quicker
Dayparting is still absent from Panama, but scheduling has been implemented.
Budgeting and forecasting is now presented in a great dynamic AJAX interface.
Great geo-targeting capabilities which have been long overdue.
The expected "Quality Index" ranking factor won't be fully implemented until Q1 2007 but index scores are being displayed in preparation.
Like Google, it appears the platform API will soon incur a fee for usage.
Development is under way for simplified expansion of the Yahoo Search Marketing program to include video, mobile and other new initiatives.

All in all, the platform looks and functions really well, and will make campaign management far more enjoyable for Yahoo! advertisers. While many of the features are merely catch ups to Google's AdWords platform, other initiatives set some trends for the future.

This release is not only a welcome improvement for the many current Yahoo! Search Marketing users, but also warmly received by Yahoo! shareholders who have surely been sweating their investments over the last few weeks.

Well done Yahoo! for leveling the playing field

Invites to use the new system begin next week. To get involved early, submit a request via this online form.

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Yahoo! Search Marketing "Panama" Upgrade Gets Released Early

Post a Comment