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Monday, September 18

Hitwise Industry Report - Online Travel Category

Hitwise has released their monthly industry report. This month's report focuses on the online traffic and trends of the travel category.

The travel category includes travel publications, travel agencies; transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.

Detailed within the report is a breakdown of top search engines, top travel websites and internet real estate, search term analysis, audience demographics and other relevant statistics. Some highlights from the report include:

Local sites contributed 95.74% of all traffic to the 'Travel' industry, which means US Internet users prefer local to global sites.

40.15% of all visits to the online 'Travel' industry went to the top 10 websites for the week ending 08/26/2006. 48.70% went to the top 20 websites and 69.55% went to the top 100 websites.

The average visit duration for visits to the online 'Travel' industry was 8 minutes, 25 seconds.

For the complete breakdown, visit http://www.hitwise.com/images/US_Industry_Report.pdf

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Hitwise Industry Report - Online Travel Category

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