Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Local Search

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Thursday, July 20

Online Ad Spend Leads Advertising Growth

Online advertising spend in the U.S is growing faster than any other advertising medium, increasing by 46.4 percent in the first quarter of 2006 from the same time last year.

This tremendous growth rate of Internet advertising (which only refers to display based advertising) as reported by Nielsen Media Research, sits far ahead of any other media, with Spanish-Language TV securing the second highest ad spend growth of 14.3 percent, followed by Outdoor which rose by 12.8 percent. The 11.1 percent increase of Network TV advertising was largely aided by the 2006 Winter Olympics (close to $1.1 billion was spent during the games).

Source: Nielsen Monitor-Plus, Internet data provided by Nielsen//NetRatings, July 2006
Notes:
- Estimated online spending reflects display based advertising only. Reporting does not take into account the following advertising vehicles: paid search, service fees, performance-based campaigns, sponsorships, barters, partnership placements, advertorials, promotions, and desktop applications.
-Syndicated TV was omitted due to changes in tracking.
-Newspaper reflects display ads only.
-Coupon reflects CPG products only.

Overall advertising spend in the U.S. rose 5.6 percent from Q1 2005, with the top 10 companies spending $4.6 billion - an 11.4 percent increase compared to the same time last year. The 10 largest categories also increased by 6.1 percent, spending $10.5 billion on advertising.

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Online Ad Spend Leads Advertising Growth

Post a Comment