Yahoo! Claims Top Spot in Online Properties

The most popular activities conducted by consumers at these top properties in May included shopping for Mother's Day, browsing job sites, visitation to financial news and political related sites, and in particular anything involving the NBA playoffs and World Cup.

Social networking sites are continuing to make their presence felt in the online market, with MySpace.com attracting a phenomenal 50 million visitors to their site in May, and ranking 7th in the top 50 online properties for the month. YouTube.com recorded 12.6 million unique visitors, more or less doubling their online traffic from April, and Facebook.com attracted 13 percent more visitors to their site, thus entering the top 50 online properties for the first time at a ranking of 49.

President and CEO of comScore Media Metrix, Peter Daboll, comments that social networking sites are only going to get bigger and better in the future, with potential for advertisers to jump on board and reap the rewards from this hot property.

"The popularity of social networking is not expected to wane in the near future...This is a phenomenon we're seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetization and how advertisers will respond to the global marketing potential of these sites," said Mr. Daboll.