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Tuesday, May 2

U.S. Internet Penetration Hits an All-Time High

Internet penetration in the U.S. has reached a record high, with roughly three out of four adult Americans now jumping online, according to the Pew Internet and American Life Project.

73 percent of U.S. adults now use the Internet, moving steadily up from 66 percent in January 2005. Despite this, Pew reports that Internet usage amongst different age groups still varies, with 88 percent of 18 to 29 year-olds using the Internet compared with 84 percent of 30 to 49 year-olds, and usage getting progressively lower with the older demographics.

Demographics of U.S. Internet Users

GenderUse the Internet
Total Adults73%
Female71%
Male74%


Age GroupUse the Internet
18-2988%
30-4984%
50-6471%
65+32%
Source: Pew Internet & American Life Project, April 2006

The number of Americans who now have broadband connections has also increased from 29 percent in January 2005 to 42 percent in 2006. And interestingly, the percentage of online consumers who say the Internet has improved their ability to shop has doubled from 16 percent to 32 percent (since March 2001).

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