Why You Should be on Top!

The study also shows that 41 percent of users who do not find what they are looking for on the first page change their search terms or search engines, with 88 percent following suit if failing to find results after the third page.

82 percent of users will re-launch an unsuccessful search using the same search engine but add more keywords, suggesting the need for search engine marketers to also consider using longer and more precise keyword phrases to target users that are trying to improve results from their initial search.