FAQ: Non-English Keyword Research

We sometimes tend to forget that there's a whole huge non-English speaking world out there. So where can you go if you'd like to create non-English website content that is optimized for relevant keywords?

1. For a start, make sure that a native speaker of the foreign language writes the content for your Web page. A native speaker won't only write much better copy than someone who only learned the foreign language at school, he/she will also have a naturally stronger feel for relevant keywords and search terms that should be used.
   
   
2. If you are looking for free tools, Yahoo! Search Marketing offers free keyword research tools in several languages. Here are just a few of them.
   
   Yahoo!'s French keyword tool is here;
   Yahoo!'s Spanish keyword tool is here;
   Yahoo!'s German keyword tool is here;
   Yahoo!'s Japanese keyword tool is here.
   
   
3. And finally, it's always helpful to look at your competitors' sites. Review their copy and see what words they have used or optimized their pages for – that should give you plenty of inspiration!
   

Posted by Nancy Hackett at 4:08 AM GMT