Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Monday, March 13

Search Engine Strategies NY 2006: Measure What's Happening on Your Website!

Measurement and accountability - is that the first thing that comes in mind when you hear search engine strategies?

As a matter of fact, the more sophisticated search engine marketing is getting, the more advanced the main themes of the industry's premier conference, the Search Engine Strategies conference and expo, are getting too. One of the main themes of the recent Search Engine Strategies conference in New York was the accountability and measurability of search engine marketing.

Submitting your site to search engines, making sure your URLs have been added to search engines and improving their ranking is only the very first step. Any pay-per-click campaign is only half-finished if you don't have the appropriate monitoring tools in place to see how your paid search campaign is performing. And not only that - with click fraud being a real possibility, you need to be able to identify any anomalies in your pay-per-click campaigns.

In order to justify any investment you make in search engine marketing, be it buying the services of a search engine optimization firm or spending money on buying clicks through your pay-per-click campaigns in Google and Yahoo!, you need to be able to measure the results of those online marketing projects. And if you are asking for more money to spend on search engine marketing, you will have to provide convincing analysis showing how the return-on-investment compares to other Internet advertising options.

It is no longer about simply getting any type of Internet traffic to your site, the focus is more and more on the quality of visitors that come to your website. Highly advanced targeting technologies enable you to communicate specifically with the target groups you want to address while keeping your advertising costs down. More advanced targeting needs to be matched by more advanced reporting and analysis. This sentiment was shared by AOL's Gerry Campbell: "The value of metrics is transforming other marketing disciplines, which are placing more emphasis on using data to target consumer intent and deliver relevant messages in all forms of advertising."

Do you still need to make the leap to better website and campaign measurement and accountability? If yes, there are some simple ways to get you started. For example, try the free 30 day trial of the website statistics and web analytics service Hitslink that includes search engine marketing reports, historical reporting, conversion tracking ability and much more. You'll find you get addicted to transparency and information at your fingertips!

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Matthew Elshaw
Courtney Mills


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

Search Engine Strategies NY 2006: Measure What's Happening on Your Website!

Post a Comment