Professional Search Engine Optimization and SEO Marketing Firm

Home

Package Deals

Optimization

Submission

Pay-Per-Click

Paid Inclusion

Conversion

Free Tools

Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

We encourage you to get involved in our blog community - so share your opinions and experiences by leaving comments on our posts.

If you're looking for help with promoting your website - check out our range of affordable search engine marketing services.

Tuesday, September 20

MSN - Levelling the playing field with AOL

The battle de search - is never ending, and while Yahoo! and Google have been slugging it out publicly for ages, MSN has always been in the shadows - until recently with the launch of their own search technology.

Without the database size of the others, lower search usage patterns and less extensive search coverage, MSN has been happy to play second fiddle to the big guys - well maybe not happy, by resigned to that role involuntarily.

Then along came AOL. Well it's been here for what seems like an eternity, with the largest base of American's connected through its ISP services, plus an extensive international following. It's on the market, and the competition is fierce. So what value does AOL bring to a search engine?

Well AOL has its own search engine within its network, which is currently based on the Google database. Bring with it the longest held captive audience of any brand on the internet - including the likes of Yahoo!, Google, EBay, and MSN, and you have some 'net real estate every man and his dog would like to own.

To give you an indication - it ranked as the 5th most popular brand online based on recent Nielsen/Netrating figures for August (Yahoo! ranked first) - but AOL visitors spend an amazing six and a half hours on the AOL network, on average.

Rumours have it that MSN is the lead bidder, exceeding both Google & Yahoo! at this stage. This potential MSN/AOL partnership makes things very interesting. Firstly, AOL will probably change its database to MSN, which will cause a significant drop in Google's search coverage and dramatically improve MSN's reach. Add to that the extensiveness of the AOL network and its power to maintain the attention of its audience for long periods, and suddenly the power of MSN search advertising becomes so much stronger...stay tuned to see who wins the auction.

0 Comments

Our Newsletter

Subscribe!

Atom Site Feed

Free Tools

www.gooruze.com

Recent Posts:

Search Engine Marketing Blog Homepage

Contributors

Warren Duff
Rene LeMerle
Jackie Shervington


	Recommended

7 Day Google Inclusion
Get listed in Google in 7 days - guaranteed! Only $24.99/mth

Buy Now

More ...

Guaranteed Top 10 Listing
Guaranteed top 10 listing in 250+ search engines - Just $9.99/month

Buy Now

More ...

Google & Yahoo! Advertising
Instant exposure and quality website traffic from Google & Yahoo! sponsored advertising. Increase your traffic from only $99 per month.

Buy Now

More ...

Archives:

May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008


ineedhits, ineedhits.com, and their designs, logos, and related marks are trademarks of Ineedhits.com Pty Ltd. © Copyright 1999 - 2008 ineedhits.com

MSN - Levelling the playing field with AOL

Post a Comment