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Tuesday, June 7

Industry Research:: $12.3B Online Ad Spend '05

According to MediaPost, Goldman Sachs is predicting that Online Ad Spending will be USD$12.3B for 2005 (which is 28% growth on last year).

Search Engine Marketing is driving this growth.

From the MediaPost Coverage:

The report, based on 2,000 surveys fielded by Synovate, also predicts that online advertising could account for as much as 7 percent of total ad spending by 2009--up from between 4 and 5 percent last year--and that search will represent more than 50 percent of all online ad dollars.

For MediaPost's full article click here.

Posted by Clay Cook at 7:30 AM GMT

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