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ineedhits - Serving 1 Million Businesses Since 1996

Meet The Team

Clay Cook Chief Executive Officer After founding ineedhits in 1996 and developing it to become one of the worlds foremost search engine marketing firms, Clay stepped aside as CEO in 2004 to develop and help raise $3.8 million in capital for the successful launch of parenting network, Minti. During this time, Clay continued his involvement in the direction of ineedhits through his role as Chairman of the ineedhits Advisory Board. Returning as CEO in September 2010, Clay will continue to guide ineedhits through its next growth phase by continually developing the people, processes and products that make it a leader in the global search marketing environment. Clay was recognized as a winner of the 40Under40 winner (Western Australia) in 2004 and has twice been a finalist in Ernst & Young's Entrepreneur of the Year award (Western Australia - 2002 & 2003). Clay holds a Bachelor of Economics degree from the University of Western Australia (Double major in Economics and Marketing). If Clay were to be described by tags, they would read: Internet Entrepreneur, Husband, Father, Surfer, Tennis Player, Movie Addict, Western Australian, Friendly, Calm. Keep in touch with Clay via his personal blog.


Peter Gavalas VP Channels and Alliances Peter has been with ineedhits since 2003 and is responsible for the sales department, handling both the every day and strategic aspects of running the sales and service function. Peter manages his team which support the ineedhits customer base by answering queries 24x5 via Live Chat, phone and email, as well as helping to find the best product for new customers who are just starting their search engine marketing efforts. Peter has several years of experience in customer service and sales, as well as 2 years experience in product development and management with ineedhits. Peter holds a Bachelor of Commerce in Information Technology and Electronic Commerce from Curtin University of Technology.


Rene LeMerle VP of Marketing Rene is responsible for the ineedhits' marketing department and oversees the company's branding, acquisition, communications, retention, and product development strategies. Rene has been in the marketing industry since 1997, with much of that time spent helping businesses embrace the best of the digital technologies and the internet. During the course of his career, he has helped small businesses make the transition to online and internet marketing; assisted one of the UK’s premier lifestyle clothing brands expand its retail operations, and worked with one of the first major online real estate portals in Australia. Rene graduated from Edith Cowan University (Western Australia) in 1997 with a Bachelor of Business (Major in Marketing and Communications).


Tom Cammarano IT Manager Tom has been with ineedhits since 2004 and has been involved in major software and team development projects as a Senior Analyst/Programmer. Tom has a keen interest in software design and has used his experience to help develop a solid IT platform upon which the company relies for day-to-day business and partnerships with third parties. Recently Tom has taken on the role of IT Manager at ineedhits and continues to lead the team on software development projects as well as taking a keen strategic interest in the company's future and how technology can help drive and realise the company's goals.


George Gavalas Operations Manager George started his career at ineedhits in 2003 as an SEO specialist and was promoted to SEO Services Team Leader in 2005. He is now responsible for driving ineedhits' product development initiatives and is also in charge of managing ineedhits' Easy Search Advertising pay-per-click service. George has a Bachelor of Commerce degree majoring in Information Systems and Electronic Commerce from Curtin University of Technology.


Heather Warner Human Resources Manager Heather has been instrumental in recruiting all of the senior management team and the majority of our qualified and professional staff. In addition she has assisted ineedhits with the development of the organizational structure, roles and responsibilities and provides professional coaching and training in a variety of areas to our team. Heather has also assisted in the development and implementation of the ineedhits infrastructure of policies and procedures throughout the organization. Since completing a Bachelor of Economics majoring in Industrial Relations in 1986 at the University of Western Australia, Heather has gained 20 years of experience in all aspects of Human Resource management throughout Australia and in the UK.

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