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Advisory Board
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Clay Cook
Executive Director & Founder
Clay founded ineedhits in October 1996 (originally under the name of Business Web).
Clay has been instrumental in growing the company to its current position as a search
engine marketing company that provides solutions to hundreds of thousands of website
owners worldwide.
No longer involved in the day to day operations, Clay still takes a keen interest
in the strategic direction and performance of the company and resides on the Advisory
Board. A proud member of Young Entrepreneurs Organization (YEO) and the Australian
Institute of Company Directors (AICD), Clay has been recognized with personal awards
such as 40Under40 winner (Western Australia - 2004), and twice finalists in Ernst
& Young's Entrepreneur of the Year award (Western Australia - 2002 & 2003).
Clay has a Bachelor of Economics degree from the University of Western Australia
(UWA).
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Rachel Cook
Co-Owner
Rachel Cook joined ineedhits in 1999, shortly after the business had been established
by her partner Clay Cook.
In that time, Rachel has been instrumental in the growth of the company and held
a range of positions, including COO, CTO, Co-CEO, Executive Director, Chairwoman
of the Board and Non-executive Director.
No longer involved in the day to day operations, Rachel resides on the Board of
Directors. A proud member of Young Entrepreneurs Organization (YEO) and the Australian
Institute of Company Directors (AICD), Rachel has been recognized with personal
awards such as 40Under40 winner (Western Australia - 2004), and twice finalists
in Ernst & Young's Entrepreneur of the Year award (Western Australia - 2002 & 2003).
Rachel has a Bachelor of Commerce degree from Curtin University (Western Australia).
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Matthew Macfarlane
Business Adviser
Matthew has worked in over 20 countries over the past 17 years with a focus on mergers
and acquisitions in the telecoms field. He has worked at companies such as PwC Consulting,
Swisscom, Deutsche Telecom and Equant. Matthew is the CFO and co-founder of Minti,
a virtual parenting community with the mission of creating "the world's largest
parent to parent advice-opedia".
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Alan Thomas
Financial Adviser
Alan Thomas is the Managing Director of Hayes Knight (WA) Pty Ltd. He has been a
director since 1995, and has over 20 years experience in the accounting field, predominantly
in public practice. Alan specializes in two main areas: corporate taxation and financial
& business management. He holds a Bachelor of Business (Accounting) from Curtin
University, is a member of the Institute of Chartered Accountants in Australia,
member of CPA Australia and fellow of the Taxation Institute of Australia.
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